SOURCE: Green Room Public Relations

January 03, 2013 10:02 ET

Green Room Communications Makes Waves in PR Industry

Global Communications Agency Closes Out 2012 Expanding Its Team by 50 Percent; Introduces Q Communications, a Media Division

NEW YORK, NY--(Marketwire - Jan 3, 2013) - Green Room Communications, a specialty holding company focused on healthcare public relations, communications solutions and digital strategies recently added a new division to its growing portfolio, Q Communications, LLC. Q focuses on media relations and strategy. The company is also proud to recognize the continual growth of its team adding a dozen new people with very specific skill sets across the media, creative, public relations and operations landscape.

Q Communications was established in the summer of 2012 to complement the public relations division of Green Room with a primary focus on healthcare and consumer media relations. Q combines an unsurpassed understanding of what matters to the media with solid public relations strategies.

"The foundation of a good story has not changed over time, but the channels by which we communicate those stories have dramatically evolved," said Deborah Sittig, Managing Partner, Green Room. "Knowing how patients and physicians communicate and seek information is critical to our business and requires a dedicated team of experts who understand this space."

The expanded team hired in the past seven months includes:

  • Lurdes Agatep, Vice President of Finance and Operations
  • Caren Begun, Vice President of Media Relations and Strategy
  • Laure'n Gleason, Account Coordinator
  • Stephanie Koze, Senior Director of Client Service
  • Daren Kwok, Senior Account Supervisor
  • Jamie Maralla, Senior Account Executive
  • James Merse, Communications Specialist
  • Alexandra Schnabel, Senior Media Specialist
  • Kris So, Creative Director
  • Karen Stanton, Account Manager
  • Chelsea Takacs, Communications Specialist
  • Abby Tomlinson, Account Executive

"One of the most attractive and unique offerings that Green Room and Q bring to in-house communication teams is our ability to identify and provide experienced, skilled experts that meet very specific client needs," said Karen Carolonza, Managing Partner, Green Room. "We bring real solutions outside of the traditional PR scope, such as on-site organization support, creative services, agency facilitation and high-level strategic counsel -- the stuff we like to say, 'keeps you up at night.'"

A new website unveiling the evolution of the Green Room Communications model is expected in the upcoming months.

About Green Room
Green Room Communications pioneered a skills-based approach to address client needs by delivering the bandwidth of a large agency along with the expertise and superior client service of a boutique firm. The agency manages both employees and a network of communications specialists to assemble "dream teams" that provide communications solutions. Senior team members oversee every project to ensure flawless execution, efficiency and deliver a level of customer service that is unparalleled in the industry. For more information, visit

About Q Communications
Q is a multimedia firm focused on building brands and implementing PR strategies through media relations. The firm has a team of highly experienced former broadcast and print journalists who understand how to reach the media and how to navigate the complex and evolving media landscape. The fusion of inside industry-knowledge and PR business experience is what makes Q unique. Creativity, media relationships and strategic savvy sets Q apart. For more information, visit

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