SOURCE: Green Room Public Relations

Green Room Public Relations

December 19, 2011 09:49 ET

Green Room Public Relations Expands, Launches Cambridge Office

Introduces Hybrid Agency Model to Life Science

CAMBRIDGE, MA--(Marketwire - Dec 19, 2011) - Green Room Public Relations, a specialty agency focused on healthcare media and public relations strategy, announces the opening of its second office in Cambridge, Massachusetts. Located at 195 Binney Street in the city's Kendall Square section, the office will serve the agency's growing roster of local clients and as a base for expansion into the burgeoning life science industry hub.

Green Room partners Karen Carolonza and Deborah Sittig, who are communications and healthcare industry veterans with deep roots in journalism, will oversee the new office from the Company's Boonton, New Jersey headquarters. Green Room Cambridge will be staffed in the agency's hybrid model, which combines full time employees and independent industry veterans to create customized, skill-based client teams.

"The additional resources Green Room is investing in the Boston area will enable us to better serve our clients and expand our footprint in the region," said Karen. "We also want to leverage the wealth of talent and opportunity endemic to such an innovation-focused environment to continually build our healthcare knowledge base and bring value to our clients' communications goals."

Massachusetts is home to a cluster of more than 400 biopharmaceutical and healthcare companies that are fueled by a broad ecosystem of academic and investment organizations. The agency provides global healthcare companies with communications expertise for all stages of drug, device and diagnostics development and commercialization from regulatory filings to patient advocacy, media relations, corporate communications and crisis management.

"The extraordinary growth and opportunity we've enjoyed this year are the key drivers behind our long term strategy of dual locations," said Deborah. "In this fast paced, high-tech world, nothing can replace one-on-one engagement. With this local presence, we can respond more nimbly to the opportunities that continue to present themselves."

About Green Room
Green Room Public Relations developed a hybrid approach delivering the bandwidth of a large agency along with the expertise and superior client service of a boutique firm. The agency manages a network of communications specialists and assembles "dream teams" to meet clients' needs. Senior team members oversee every project to ensure flawless execution, efficiency and deliver a level of customer service that is unparalleled in the industry. For more information, visit www.greenroompr.com.

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