SOURCE: Northern Lights Direct

Northern Lights Direct

February 17, 2016 08:00 ET

Green Shield Canada Debuts SureHealth™ on DRTV

TORONTO, ON--(Marketwired - February 17, 2016) - Green Shield Canada (GSC), Canada's only national not-for-profit health and dental benefits specialist, has launched a direct response television (DRTV) campaign to promote SureHealth™.

Northern Lights Direct developed and produced the campaign and is also managing all television media. The :60 and :120 commercials explain how SureHealth™ plans from GSC protect Canadians from routine and unexpected health costs not covered by government health insurance plans.

According to Bob Doyle, Director of Individual Market Strategies at GSC, "DRTV is a proven channel for delivering results and we are extremely proud to undertake this initiative with our trusted partners at Northern Lights Direct. Their ability to deliver winning creative is key to ensuring that viewers understand the affordability, convenience and range of choices available to them with SureHealth™ plans."

Robert Ian French, President of Northern Lights Direct, adds, "We're excited about building the Green Shield Canada brand and business."

Founded in 1957, GSC serves over one and a half million plan members across Canada and offers a variety of group and individual service plans, including drug, dental, extended health care, vision, hospital and travel benefits, as well as administration services.

The SureHealth DRTV campaign launched February 1st, 2016.

To view the 60-second spot, please visit:

For more information, please visit:

About Northern Lights Direct:

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct is the only independent DR agency that seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell.

For more information, please visit:

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