SOURCE: The Green Sports Alliance

The Green Sports Alliance

November 25, 2014 10:00 ET

Green Sports Alliance Ushers in New Era of Influence

Dr. Allen Hershkowitz and Justin Zeulner Join the Green Sports Alliance to Lead Expanded Team and Programs Focused on Burgeoning Green Sports Movement

PORTLAND, OR--(Marketwired - Nov 25, 2014) - The Green Sports Alliance (GSA), a non-profit that promotes environmental stewardship among sports teams, venues, leagues, fans and industry stakeholders, has elected renowned environmentalist Dr. Allen Hershkowitz as President and Justin Zeulner, a leader in the greening of professional sports, as Chief Operating Officer to head an expanded team and spectrum of new programs and partnerships during a time of unprecedented growth for the organization.

Dr. Hershkowitz joins the GSA from the Natural Resources Defense Council (NRDC) where he served as Senior Scientist and Sports Program Director for 26 years. Throughout his influential career, Dr. Hershkowitz, a GSA co-founder, has led the movement to take environmental stewardship mainstream by collaborating with iconic organizations including professional sports leagues and major entertainment groups. To read more about Dr. Hershkowitz click here.

GSA co-founding board member Justin Zeulner joins the organization as Chief Operating Officer. Zeulner was formerly Senior Project Developer of philanthropic campaigns at Paul G. Allen's Vulcan Inc. Previously, he also served as Director of Sustainability and Public Affairs for the Portland Trail Blazers. To read more about Zeulner click here.

The GSA has grown rapidly since it was established four years ago, demonstrating the sports industry's commitment to responsible environmental stewardship. The organization today works with nearly 300 teams, venues and universities from 20 different leagues, including MLB, MLS, the NBA, the NHL, the NLL, USTA, and WNBA. To see the complete list of GSA members click here.

"Following four years of exceptional growth, we are delighted to attract Dr. Allen Hershkowitz and Justin Zeulner to our leadership team, and to offer expanded programs to our members and partners," said Scott Jenkins, Chairman of the Board of the GSA. "Allen is a change agent who was instrumental in developing the very concept of sports greening. Justin was responsible for solidifying the Portland Trail Blazers' reputation as one of the global leaders in advancing sustainability in sports. We look forward to expanding our capacity to help protect the environment and strengthen our communities by greening the sports industry."

Dr. Hershkowitz and Mr. Zeulner have served on the board of directors for the GSA since its inception. As a part of the GSA's growth, they will co-lead an expanded team of talented environmental and business professionals and programs dedicated to guiding the GSA's members and sports industry stakeholders in greening efforts.

The GSA also brings together sports professionals with environmental experts to learn about better practices and develop solutions to environmental challenges that are both innovative and cost competitive. NRDC, among the world's leading environmental organizations and a champion in combatting climate change, was a co-founder of the GSA.

"NRDC's collaboration with the Green Sports Alliance will deepen as it enters this new chapter of expansion," said Frances Beinecke, President of NRDC. "NRDC has a long history of spawning innovative initiatives and spinning-off successful organizations, and we take tremendous pride in the exponential growth of the environmental movement fostered by these efforts. I am very proud of Allen, a longstanding member of our NRDC family, and know that Green Sports Alliance will rise to unprecedented heights with him at the helm."

The Green Sports Alliance is based in Portland, Oregon. Visit www.greensportsalliance.org for more information.

Contact Information

  • Contact:

    Sara Hoversten
    (646) 434-1375
    Beth S. Courtney
    (615) 327-7999