SOURCE: Green Star Products, Inc.

Green Star Products, Inc.

July 13, 2011 09:30 ET

Green Star Signs Agreement to Launch a Major Marketing Campaign for Its TVT Product Line

SALT LAKE CITY, UT--(Marketwire - Jul 13, 2011) - Today Green Star Products, Inc. (PINKSHEETS: GSPI) announced that it has signed an agreement with Harrison & Horlick to launch a marketing campaign for the TVT Lubricant Product Line.

Harrison & Horlick has been a long term supporter of Green Star's environmental business models, technology and products.

Robert Horlick, President of Harrison & Horlick, stated: "Green Star possesses a tremendous storehouse of technology and products which it has developed over many years. However, Green Star has not been able to penetrate the marketing power of its competitors in the United States even with Green Star's superior performing products."

Mr. Horlick further stated: "My company has decided to orchestrate a national campaign to increase Green Star's TVT Lubrication Products market penetration."

Joseph LaStella, President of Green Star, stated: "Over the years, Green Star has expanded its TVT Lubrication Product Line to include every type of industry from oil well drilling fluids to military weapons applications.

"Our products have been tested by major corporations and governments, and have been verified as to their superior performance.

"It's about time that we now document some of these outstanding results completed by major, well known entities and their associated industries:

"First is the fact that the American Automobile Association (AAA) Southern California Division tested Green Star's engine oil additive under the urban federal test procedure to evaluate fuel economy. The AAA statistical interpretation and conclusion recorded a significant 'increase' in fuel economy of 5.7% and no change in regulated emissions. The AAA report also stated that the report could only be used for the 'purposes of securing process or product approval from governmental authorities, fire marshals, or from accredited standardizing committees or organizations.' Essentially, the report could not be used for marketing purposes.

"It should also be noted that a 5.7% reduction in fuel usage also directly relates to an equivalent reduction in CO2 (a non-regulated emission) which is a major climate change greenhouse gas. This 5.7% reduction in CO2 equates to a reduction of approximately 500 pounds of CO2 into our atmosphere per year per automobile for an average driving cycle.

"Second were tests for TVT's Oil Well (down hole) Mud Drilling Lubricants -- both water soluble and non-water soluble. These tests were requested by one of the five major oil companies (name not disclosed due to confidentiality). The tests were conducted by the nationally respected Southwest Research Institute and by Baroid Laboratory (recently acquired by Halliburton). TVT products were tested against three leading lubricants now used by major oil drilling companies for down hole lubricant applications. The data from this testing program indicated: the other three lubricants reduced friction to a maximum of 26%, however, one of the lubricants in the test series actually recorded an increase in friction on one of the tests. TVT products, both water soluble and non-water soluble, recorded extremely high values from 58% to 85% reduction in friction, and clearly outperformed the other products by a significant margin.

"Third were the Russian Railroad tests. The Russian Scientific Research Institute of Railroad Transportation, an internationally acclaimed research facility, completed the testing. The study was initiated to determine the improved component wear and function characteristics of TVT when added to different lubricants used by the Russian railroad, and also studied these characteristics when used with different paired metals. The institute's report also contains observations concerning startling reductions in wear characteristics of certain metals. For example, the report states that TVT at 7% additive reduces wear of cast iron and alloy A020-1 by one order of magnitude (90%), does not influence the wear of nitride steel, and cuts the wear of bronze by more than 50%. Other tests indicate that as little as 3% TVT when added to lubricating oil significantly reduced the operating temperatures of the oil by 75 degrees Fahrenheit.

"Fourth were the Certifications for the Chinese Government. There are 17 different certifications registered with the Chinese government on our TVT engine lubricant. The translation of one of those certificates is as follows:

"Based on the regulation of 'The People's Republic of China Public Notarization Temporary Rule', the Notary, Wang Suomian and Notary, Zeng Qingyun both supervised the applier, related operator with the vehicle, Xiali Sedan (Note: three cylinder engine vehicle and originally import technology from Japan), Vehicle license No. C76035 and the whole testing event on February 23rd, 2002, and notarized the related evidence as following:

"Morning 8:20AM, in A 15 West Road, North Third Cycle, Beijing, Driver, Yang Chun Sheng, opened the vehicle front hood, checked the engine oil level scale; it showed the oil level was above the normal level then added one 145ml bottle of TVT into the engine oil, the bottle with residual liquid had been sealed for the record on the spot.

"Morning 9:00AM, the vehicle left the A15 West Road, North Third Cycle, Beijing and went to Beijing - Shenyang Highway entrant. The vehicle mileage meter inside the car showed 08153 when it left.

"Morning 9:38AM, the vehicle had been driven to Beijing - Shenyang Highway Bai Lu Entrance Pay station. The driver took off the oil draining plug and gave the plug to the notaries and it was also sealed by the Notaries. The lubricant oil had been drained, oil sample had been sealed for the record and kept on the spot. The oil level scale had been checked and had showed no oil at all. Closing the vehicle front hood and put the seal on the hood for the record.

"Morning 9:57AM, the vehicle left Bai Lu Entrance towards Shanhaiguan (Note: China Great Wall location) on Beijing - Shenyang Highway. The mileage meter showed 08169 inside the car when it left and the oil level indicator red light inside the car was on.

"Afternoon 1:47PM, the vehicle arrived the highway Shanhaiguan Pay station, and the mileage meter inside car showed 08444. Checking the front hood seal, it was in good seal. Checking the oil plug seal, it was also in good seal. Opened the front hood, assembled the oil plug and filled the lubricant oil, checked the oil level scale that was above the normal level, the oil level indicator red lights was off.

"Afternoon 2:20PM, the vehicle left Shanhaiguan Pay station and returned to A15 West Road, North Third Cycle, Beijing. The test finished.

"The vehicle had been driven 275 kilometers (172 miles) with no oil in the engine certifying that TVT lubricant products successfully can protect an engine even without oil. There are 16 additional certifications with the Chinese government demonstrating the same TVT unmatched performance.

"Furthermore, automobiles in China running on TVT engine treatment have clocked up several hundred million miles on auto engines without any failures.

"Fifth is Green Star's new product line, Italian Gun Grease (IGG). Several tests have proven the following:

"+ Increases muzzle velocity, a first for a lubricant, which in turn improves mid-range trajectory, and significantly increases accuracy and grouping of multiple rounds.

"+ Despite the ever higher power of modern rifle loads, the lubrication increases barrel life up to five times.

"+ Improves the reliability of semi-automatic rifles and pistols by dramatically reducing friction on all moving action parts.

"+ Friction tests that compared IGG with the other major gun lubrication products (by Winchester, Remington and Hoppe) clearly indicated the superior friction and wear characteristics of IGG gun lubricant. See test video at http://www.youtube.com/watch?v=_bYU65T9CuM

"+ In rough or extreme field conditions sand particles can adhere to existing lubrication and cause untimely jams or misfires. Our 'super dry' lubrication formula addresses this specific problem by giving particles nothing to stick on. In desert conditions this could make a real difference for our troops. One of Green Star and Eco Solutions' goals is to have the US military adopt IGG, especially for dangerous desert combat conditions.

"This translates directly into lives of our soldiers saved on the field of battle."

Eco Solutions Group is the sole source for Italian Gun Grease. If you are interested in retailing IGG please contact Justin McConnell at (770) 689-6090 or visit http://www.ecosolutionsgroup.com/next_generation_lubricants for online orders.

In conclusion, Mr. Horlick stated: "It's obvious that the performance of Green Star's TVT Lubricant Product Line has been successfully demonstrated by globally recognized organizations across many industries. What is now needed is a coordinated marketing strategy to penetrate these massive markets. Harrison and Horlick intends to take this storehouse of products and market them through an orchestrated national marketing campaign."

About Green Star Products
Green Star Products, Inc. (PINKSHEETS: GSPI) is an environmentally friendly public company dedicated to creating innovative, cost-effective products to improve the quality of life and clean up the environment. GSPI and its Consortium are involved in the production of green sustainable goods including renewable resources like algae biodiesel and clean-burning biofuels, cellulosic ethanol and other green products, as well as lubricants, additives and devices that reduce emissions and improve fuel economy in vehicles, machinery and power plants. For more information visit http://www.GreenStarUSA.com, or call 1-800-741-7648 and 1-800-340-9784, fax 619-789-4743, or email info@GreenStarUSA.com.

Forward-looking statements in the release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the company's products, increased levels of competition, new products and technological changes, dependence on third-party suppliers, and other risks detailed from time to time in the company's periodic filings.

Contact Information

  • CONTACT:
    Joseph LaStella
    President
    Green Star Products, Inc.
    800-741-7648 // 800-340-9784
    619-864-4010 // 619-789-4743 (fax)
    info@GreenStarUSA.com