SOURCE: Greenboard Technology

carbon accounting and business intelligence solutions

November 17, 2009 11:03 ET

GreenBoard Technology Bolsters Executive Team With Two New Key Hires

VP of Sales and VP of Business Development Tasked With Continued Growth for Company

SALEM, NH--(Marketwire - November 17, 2009) - GreenBoard Technology, the leading enterprise carbon accounting and business solutions provider, announced today that it has expanded its core leadership team with two new strategic hires. Jeff Pendleton joins as Vice-President of Business Development and Peter Lopes as the new Vice-President of Sales.

2009 has proven to be a difficult year for many companies. Yet, amidst this challenging economic and political environment, GreenBoard Technology has seen significant growth and momentum as carbon footprints and sustainability efforts in many companies become key goals for the coming year. Global companies, now forced to take a hard look at costs, are viewing GreenBoard's DeepGreen™ Technology an integral extension of their accounting and operational functions and are utilizing the software to ferret wayward expenses and maximize cash flow management.

The addition of Pendleton and Lopes to the core team extends GreenBoard's reach to more companies faced with lowering expenses in meaningful ways. In addition, these new hires will be busy forging key relationships with partners that can help deliver the solution to a wider audience and provide the necessary support.

Jeff Pendleton will drive GreenBoard's relationships with partner firms in Silicon Valley to new levels. Expanding the increasing base of resellers and valuable partner firms that help round-out GreenBoard's DeepGreen™ Technology, Pendleton's experience includes household names such as BEA Systems and HP, where Pendleton was responsible for HP's reinvention campaign.

As the Vice-President of Sales, Peter Lopes, will be bolstering the sales and support teams. He is a proven sales leader whose high-energy, and ability to define a clear sales vision will play a key role in sustaining GreenBoard's growth. Previously, Lopes founded the SMB Resource Network and served as VP of Sales and Marketing at RedTail Solutions and with CRM software company Apps4Biz Americas.

"We have been fortunate in attracting and retaining extremely qualified leaders," said Peter Szalay, CEO of GreenBoard Technology. "Jeff and Peter bring tremendous experience with new business development enterprise account and relationship management to the table -- rounding out our leadership team."

"I am thrilled to be given the opportunity to make my mark within a winning organization like GreenBoard Technology and honored to be part of their dynamic and performance-driven team," Said Pendleton. "I look forward to being a factor in sustaining the exponential growth GreenBoard Technology has experienced."

"GreenBoard's technology is one of the most unique offerings on the market today. Their ability to drill down and aggregate costs that had gone unnoticed is incredible," said Lopes. "I am excited to be part of the leadership team and welcome the opportunity to work with these brilliant engineers and our expanding customer base to solve real-world challenges of reducing carbon footprints and achieving sustainability goals."

About GreenBoard Technology

A Pioneer in enterprise carbon accounting and business intelligence solutions, GreenBoard's patented DeepGreen™ Technology, not only measures high level carbon cost tradeoffs, but delves deep into operational and business tradeoffs, revealing important impacts across the entire enterprise. Already employed within leading companies like Autodesk, SunGard and HOK, GreenBoard automates the ability of these companies to measure, minimize, and monetize proposed and ongoing initiatives while bridging the gap between sustainability and financial stakeholders allowing them to achieve their goals. Headquartered in New Hampshire, GreenBoard has worldwide operations spanning the US, Germany and the UK. For more information, please visit

Contact Information

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    For GreenBoard Technology:
    Ramin Ekhtiar
    GreenBoard Technology
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    (408) 431-7296