SOURCE: GreenButton


September 05, 2013 09:36 ET

GreenButton™ inCus Powers Tout's Media Analytics Services

Tout Leverages GreenButton's On-Demand Video and Audio Solution to Monitor Customer Feedback and Reputations

SAN JOSE, CA--(Marketwired - September 05, 2013) - GreenButton™, leading provider of specialized PaaS solutions that enable HPC and compute intensive workloads in the cloud, today announced its partnership with Tout, a mobile video publishing platform that enables leading news, sports and entertainment companies to engage their audiences real-time. By leveraging GreenButton's on demand inCus platform, Tout is delivering new levels of rich meta-data while enabling consumers to quickly and easily capture video updates on their smart phones or tablets. Tout then provides real-time feeds to leading brands in the news, sports and entertainment sectors.

GreenButton supports Tout with next generation video content analysis to better understand the context and subject matter within each video. "Tout powers mobile video updates for leading brands in the news, sports and entertainment sectors," said Michael Downing, Chief Executive Officer, Tout. "Being able to deliver timely data and insights to our partners is our primary goal. With GreenButton inCus we can now go several levels deeper into that data and provide better analysis into topics and subjects that are trending at any given moment."

The data provided by GreenButton inCus is overlaid against existing customer data (such as location, interests, and demographics) to produce reports for Tout's channel partners. This data is used to create a "who/what/where" view of Tout's customers' audiences. Subsequently, the information feeds an analytics engine within GreenButton inCus that renders information that is invaluable to Tout's channel partners.

In addition to confidence scores, GreenButton inCus tracks frequency of keywords for a given piece of public content. Tout then has the ability to gauge the "social" impact of the keywords and provide a qualitative score based on these mentions and references. GreenButton inCus runs on Microsoft's Windows Azure cloud platform and includes MAVIS (Microsoft Research Audio Video Indexing System) - a sophisticated algorithm developed by Microsoft Research.

"Tout's monitoring and analysis solution demonstrates how GreenButton inCus provides useful and actionable data to businesses which require immediate feedback to adjust their external communications," said Scott Houston, Chief Executive Officer, GreenButton. "Our solutions are exceptionally cost effective due to our use of on-demand, cloud technology, enabling customers such as Tout to provide differentiated services to their customers and propel them ahead of their competition."

About GreenButton™ Limited

GreenButton™ is a global software company providing specialized PaaS solutions that quickly enable HPC applications and compute intensive workloads into private and public clouds. GreenButton delivers turnkey solutions for cloud-enablement, data synchronization and bursting to the cloud without the need for recoding. We enable enterprises, independent software vendors (ISVs) and service providers to cost effectively leverage the cloud. GreenButton™ Cloud Fabric, GreenButton Mission Control and CloudSync solutions empower users across any industry such as biotech, digital media, energy, engineering, financial services and others to leverage our rapid enablement of vertical applications to virtualized on-demand infrastructure. GreenButton's solutions are managed from a simple web based interface.

GreenButton has offices in San Jose, California and Wellington, New Zealand.

For more information, please visit

GreenButton is a service mark and trademark of GreenButton Limited. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information