SOURCE: Greenfield Farms Food, Inc.

December 17, 2013 10:00 ET

Greenfield Farms Food Announces Carmela's Pizzeria National Franchising Program

WEST PALM BEACH, FL--(Marketwired - Dec 17, 2013) -  Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) announced today details from its planned national franchisee program. The Company is currently going through an arduous selection process to bring on board a national franchising director. The Carmela's franchising concept involves three separate business elements including:

  • A full-service dining room menu comprising a Carmela's Pizzeria and including a limited pizza buffet and alcohol and a Sports Grill. 
  • A smaller Carmela's Pizzeria with full menu dining room including limited pizza buffet, delivery and carry-out. 
  • A Carmela's Pizzeria delivery and carry-out model similar to those of the leading pizza delivery chains.

In addition, there is a Carmela's catering division as a separate business unit that prospective franchisees may add to build sales and profits. A Carmela's Treats walk-up window concept may also be added providing a separate profit center offering ice cream desserts.

The Carmela's Pizzeria management has considerable experience in the food industry including franchised pizza and other fast-food operations. Darren Dulsky, President and COO of Carmela's Pizzeria, has been in the restaurant industry since 1976 and worked for Friendly Ice Cream for 15 years as manager, training coordinator and district manager. He also worked for 8 years in the Sbarro pizza chain as a Senior VP of Operations where he held management oversight for over 130 units covering 17 States. Mr. Dulsky developed the Carmela's concept and opened the first location in 2004. 

Ron Heineman, Chairman and CEO of Carmela's Pizzeria, has investments in several service-sector companies including restaurant concepts such as Wendy's and Frisch's Big Boy Restaurants. Mr. Heineman was previously employed for 23 years as VP of HR and Training with Frisch's Restaurants, Inc. operating Big Boy, Golden Corral and other specialty restaurants including company owned and franchised restaurants in the Midwest.

Mr. Heineman commented, "We are excited about rolling out this national franchise concept building on the success we have built with the current Carmela's Pizzeria brand. We have tremendous confidence in our management team to execute the program given our extensive experience in both the franchise pizza and fast-food spaces."

Mr. Henry Fong, Chief Financial Officer, added, "We are going full speed ahead with our plans to make Carmela's a super successful national pizza franchise. The company looks forward to providing regular updates in the coming weeks ahead."

About Carmela's Pizzeria
Carmela's presently has three Dayton, Ohio area locations offering authentic New York style pizza with a fourth slated to open in December 2013. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com 

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded nominally capitalized company operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton restaurant locations that include pizza buffets, alcohol service, delivery and carry-out depending on the location; and has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

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