SOURCE: Greenfield Farms Food, Inc.

October 29, 2014 09:00 ET

Greenfield Farms Food, Inc. and Its Wholly-Owned Subsidiary Carmela's Pizzeria Enter Into a Preliminary Agreement With SoFran, LLC. to Develop Nationwide Franchise Program

WEST PALM BEACH, FL--(Marketwired - Oct 29, 2014) - Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTC: GRAS) and its wholly-owned subsidiary Carmela's Pizzeria ("Carmela's") announced today that they have entered into a preliminary agreement with SoFran, LLC. ("SoFran") to develop the formation and roll-out of a nationwide franchising program. Terms of the agreement include retaining SoFran to develop a detailed master franchise agreement including all legal and compliance documentation and to evaluate each of the three existing locations in Ohio to determine the best model for the purposes of franchising on a nationwide scale.

The management of Carmela's has built a proven and replicable model that can be successfully launched in multiple regions of the United States. The agreement with SoFran gives Carmela's the opportunity to develop and execute a strategy that allows for a timely launch of an appropriate dining concept that's well suited for future franchisees.

SoFran has an extensive track record in building brands and networks of franchises across the United States. Wayne Mills, President of SoFran commented: "Carmela's Pizzeria has built a great concept that has the potential to be a recognizable brand throughout the Country. We look forward to working with Carmela's to launch a successful franchise program."

SoFran's management team has over 100 years combined franchising and investment banking experience. SoFran has worked with companies of all sizes and has successfully guided them through the process of structuring new franchises, raising capital and navigating through the legal and compliance documentation required by all franchise owners and future franchisees.

"Partnering with SoFran allows us to leverage their industry experience and successful track record in building Carmela's into a recognizable brand in the marketplace. Our success will be based on developing a business model for our future franchisors that offers long-term success and sustainability," commented Mr. Ronald Heineman, President of Greenfield Farms Food, Inc.

Shareholders of the Company can expect to receive additional updates as to the status of these and other developments in the coming weeks.

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded, nominally capitalized company, operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. Carmela's Pizzeria restaurants include pizza buffets, alcohol service, delivery and carry-out, depending on the location. Greenfield has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

About Carmela's Pizzeria
Carmela's Pizzeria presently has three Dayton, Ohio area locations offering authentic New York style pizza. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in the Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: http://www.carmelasohio.com

Safe Harbor for Forward-looking Statements

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, they are based on management's current beliefs and assumptions as to future events. However, since the company's operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.

Contact Information

  • Contact Information:
    Greenfield Farms Food, Inc.
    Henry Fong
    CFO
    (561) 514-9042