SOURCE: Greenfield Farms Food, Inc.

January 22, 2014 10:00 ET

Greenfield Farms Food Provides Corporate Update on Subsidiary Carmela's Pizzeria Co's Implementation of Its National Franchising Program and Current Operations

WEST PALM BEACH, FL--(Marketwired - Jan 22, 2014) - Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) provided today an update on its wholly-owned subsidiary, Carmela's Pizzeria CO, Inc., and the Carmela's Pizzeria operations. 

Progress on the National Franchising Program

The Company said today that it has completed arrangements for financing to fund the first phase in the development of its national franchising program for the Carmela's Pizzeria concept. This financing is scheduled to close on February 15, 2014, subject to the negotiation and completion of the definitive loan documents; and is being provided by a Minneapolis-area private equity fund with a philosophy more aligned with Company goals and the preservation and enhancement of shareholder value. The initial phase of the national franchising program is development of the Franchise Disclosure Document ("FDD"). The FDD is the legal document presented to prospective franchise buyers in the presale process. Additionally, the Company is in the candidate review and screening process for selection of a national franchising director. The candidate review and screening process has been narrowed down and the company expects to have an announcement in the short term. In addition, the Company is presently developing the franchising operating system, collateral marketing materials and supporting legal documentation. 

Current Company-owned Operating Units

As previously reported, there are now four Carmela's Pizzeria units in operation and all of these units exemplify the various franchising concepts to be offered by the Company. In addition, the Company has developed plans to add additional Company-owned operating units during this year's term and into the next. Plans are also underway to develop a prototype Carmela's Pizzeria unit in the southern US, and newly-risen opportunities have made us focus on the state of Florida. We look forward to updating you as we are about to put our plans into action. 

Ron Heineman, Chairman and CEO of the Company and Carmela's Pizzeria, said, "We are more than excited about our national franchising program as this is the area where more rapid company growth will be evidenced through the addition of nationwide franchised units. Carmela's Pizzeria restaurants in every State of the country. This is a vision we are committed to and have every intention to implement."

About Carmela's Pizzeria
Carmela's presently has four Dayton, Ohio area locations offering authentic New York style pizza. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded nominally capitalized company operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton restaurant locations that include pizza buffets, alcohol service, delivery and carry-out depending on the location; and has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

Safe Harbor for Forward-looking Statements

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, they are based on management's current beliefs and assumptions as to future events. However, since the company's operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.