SOURCE: Greenfield Farms Food, Inc.

December 19, 2013 10:00 ET

Greenfield Farms Food Provides Overview of Carmela's Pizzeria Revenues

WEST PALM BEACH, FL--(Marketwired - Dec 19, 2013) - Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) announced today through its wholly-owned subsidiary, Carmela's Pizzeria CO, Inc., that its Ohio-based Carmela's Pizzeria units located in Centerville, Springboro and New Carlisle are currently achieving sales at a rate to realize an estimated aggregate of $2,000,000 (unaudited) in annual revenue for 2014, including sales from the addition of a fourth unit currently scheduled for opening this month. 

It is important to note that the Company acquired the assets of Carmela's effective October 1, 2013, and therefore only the fourth quarter results for 2013 will be reflected in the Company's audited financial statements for the year ending December 31st. Also, the fourth unit scheduled for opening this month and its start-up costs will affect the final audited financials in both 2013 and 2014. 

Ron Heineman, Chairman and CEO of Carmela's Pizzeria, said, "We are very pleased with the performance of the restaurants as they are comparable or in some cases exceed the typical numbers posted by similar franchise restaurants. In addition, we are working to enhance our numbers by adding additional profit centers such as Carmela's Treats and alcohol service in select locations." Heineman added, "These are exciting times for our expanding company. Our national franchise marketing program is quickly taking shape and we look forward to providing regular updates in the coming weeks ahead. In the meantime we want to wish all our loyal shareholders a safe and happy holiday season."

About Carmela's Pizzeria
Carmela's presently has three Dayton, Ohio area locations offering authentic New York style pizza with a fourth slated to open in December 2013. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded nominally capitalized company operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton restaurant locations that include pizza buffets, alcohol service, delivery and carry-out depending on the location; and has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

Safe Harbor for Forward-looking Statements

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, they are based on management's current beliefs and assumptions as to future events. However, since the company's operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.