SOURCE: Greenfield Farms Food, Inc.

April 16, 2014 10:00 ET

Greenfield Farms Food Subsidiary Carmela's Pizzeria Announces Agreement to Offer Hershey's Ice Cream Products Through Its Carmela's Treats Category

WEST PALM BEACH, FL--(Marketwired - Apr 16, 2014) - Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) announced today it has entered into an agreement with Hershey's Creamery, Inc. ("Hershey") to sell Hershey's Ice Cream within its stores. Carmela's will be offering Hershey products including Hershey toppings under the "Carmela's Treats" category. Carmela's Treats will include a prototype walk-up window on the Company's restaurants for customers desiring ice cream treats during certain hours of the day.

Carmela's expects to roll-out the added concept this week and anticipates this dessert co-branding to contribute to top line sales increases within the restaurants. This agreement allows Carmela's to utilize the Hershey equipment, marketing, advertising and promotional materials they develop for Carmela's Pizzerias and Sports Grille.

Greenfield Farms Food, Chief Executive Officer, Ronald Heineman, said, "We are pleased to have entered into this agreement with a nationally known ice cream brand like Hershey's Creamery that has been in business since 1884 as we roll out our Carmela's Treats offerings. It is our expectation is this will be a great benefit adding to the top line in our restaurants."

About Carmela's Pizzeria
Carmela's presently has four Dayton, Ohio area locations offering authentic New York style pizza. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded nominally capitalized company operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton restaurant locations that include pizza buffets, alcohol service, delivery and carry-out depending on the location; and has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

Safe Harbor for Forward-looking Statements

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, they are based on management's current beliefs and assumptions as to future events. However, since the company's operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.

Contact Information

  • Contact Information:
    Greenfield Farms Food, Inc.
    Henry Fong
    CFO
    (561) 373-8104