SOURCE: Greenfield Farms Food, Inc.

January 07, 2014 10:00 ET

Greenfield Farms Food Subsidiary Carmela's Pizzeria CO Announces Opening of Its Fourth Carmela's Pizzeria Unit and Launch of Store Marketing and Advertising Campaign

WEST PALM BEACH, FL--(Marketwired - Jan 7, 2014) - Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) announced today through its wholly-owned subsidiary, Carmela's Pizzeria CO, Inc., the grand opening on January 2, 2014 of its fourth restaurant unit located in Brookfield, Ohio. This location will offer dine-in, delivery/take-out, and pizza buffet along with beer and wine. The Company also announced the launch of its in-store marketing and advertising campaign beginning January 15, 2014, under the theme "Fresh, Delicious, Affordable." This campaign will be presented in various medium types to drive sales growth. 

The opening of the fourth Carmela's unit will place into operation in one unit the most comprehensive of the three separate franchising concepts the Company will offer. The available concepts will include:

  • A full service dining room menu comprising a Carmela's Pizzeria including a limited pizza buffet with alcohol and a Sports Grill;

  • A small Carmela's Pizzeria with a full menu including limited pizza buffet, delivery and carry-out

  • A Carmela's pizzeria delivery and carry out model similar to those of the leading pizza delivery chains.

Ron Heineman, Chairman and CEO of the Company and Carmela's Pizzeria, said, "We are excited about the opening of the fourth unit as this will demonstrate the operational capacity of all three of our franchising concepts in one location where prospective franchisees can see actual operations. We are already fielding franchise inquiries from neighboring states and look forward to providing timely updates on our progress in the near future."

About Carmela's Pizzeria
Carmela's presently has four Dayton, Ohio area locations offering authentic New York style pizza. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded nominally capitalized company operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton restaurant locations that include pizza buffets, alcohol service, delivery and carry-out depending on the location; and has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

Safe Harbor for Forward-looking Statements

This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, they are based on management's current beliefs and assumptions as to future events. However, since the company's operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.