SOURCE: GreenHouse Holdings, Inc.

January 11, 2011 08:30 ET

GreenHouse Holdings, Inc. Announces Multiple Auto-Demand Response Engagements With Revenue of up to $400,000

NEW YORK, NY--(Marketwire - January 11, 2011) - GreenHouse Holdings, Inc. (OTCQB: GRHU), (PINKSHEETS: GRHU) ("GreenHouse") a leading provider of energy efficiency solutions and sustainable infrastructure products, today announced that it has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for two industrial customers. The customers include Apogee Containers, Inc. and MGE UPS, LLC.

GreenHouse estimates that the projects will generate $400,000 in revenue for GreenHouse, based upon approximately 1,300 kW or 1.3 MW of electricity demand reduction and infrastructure improvements from the engagements. GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents.

"Auto-DR is just one of the innovative services Greenhouse offers to help our clients implement cost effective solutions that produce positive results for all parties involved," remarked Russ Earnshaw, President of GreenHouse. "We are truly honored to be selected by Apogee and MGE UPS and we anticipate Auto-DR being the first of many services offered in support of their energy stewardship initiatives." 

About Automated Demand Response

The Auto-DR program offers significant financial incentives and technical support to Southern California Edison (SCE) customers willing to install equipment that enables participation in demand response events versus depending on their employees to perform all the curtailment activities manually when required. Normally, control systems (automation) are installed with the programming needed to achieve reductions in electricity consumption during peak periods of demand on the grid. "Participants in SCE's Auto-DR program are in 100% control of the actual curtailment measures implemented on an event-to-event basis. By utilizing an Auto-DR system, participants will have real-time usage information and the technical means to reduce electric consumption during costly peak energy periods when the demand is highest. On-going financial benefits can be realized from program enrollment and DR event participation (benefits vary from program to program). Additionally, the systems commonly implemented for Auto-DR participation are fully capable of being used to improve productivity and equipment operating efficiencies as well as provide users with information that can augment routine and emergency operations and maintenance regimens," adds Robert Davis, Vice President of Energy Services at GreenHouse. 

About GreenHouse Holdings, Inc. 

GreenHouse Holdings, Inc. is a leading provider of energy efficiency solutions and sustainable infrastructure products. The company designs, engineers and installs disparate products and technologies that produce persistent technical and financial results, by enabling our clients to monitor and control their energy costs in the most efficient manner possible. Its target markets for energy efficiency solutions include residential, commercial and industrial, as well as government and military markets. In addition, the company develops, designs and constructs rapidly deployable, sustainable infrastructure primarily for use in disaster relief and security in austere regions. For more information, please visit: www.greenhouseintl.com or the GreenHouse YouTube channel at http://www.youtube.com/greenhouseintl or follow GreenHouse on Twitter @greenhouseintl.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

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