SOURCE: GreenHouse Holdings

GreenHouse Holdings

July 15, 2011 08:30 ET

GreenHouse Holdings, Inc. Selected to Provide Auto Demand Response Services to Beckman Coulter

NEW YORK, NY--(Marketwire - Jul 15, 2011) - GreenHouse Holdings, Inc. (OTCBB: GRHU), a leading provider of energy efficiency solutions and sustainable infrastructure products, today announced that it has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for the Brea location of Beckman Coulter, a wholly owned subsidiary of Danaher. GreenHouse has identified and will utilize over $175,000 of incentives from SCE, which Beckman Coulter will be eligible for, to implement Demand Response technologies. Once installed and operational, SCE will be able to call upon Beckman Coulter to voluntarily load shed up to 500kW of electricity during peak usage periods.

GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents.

"We see this as a great opportunity to show utilities in other cities around the country, where Beckman Coulter facilities reside, the value of an effective Auto-DR program," said Rob Davis, Vice President of Energy Services for GreenHouse. "This is another example to prove the incremental cost of constructing new power plants is exponentially greater for utilities than simply subsidizing energy saving advancements and demand response initiatives for its customers."

"Once again the strong partnerships GreenHouse has developed within the demand response industry have proven out to be an important part of our growth," said Russ Earnshaw, President of GreenHouse Holdings. "We have to thank North American Power Partners (NAPP) for teaming with GreenHouse to deliver SCE's program to Beckman Coulter."

About Automated Demand Response

The Auto-DR program offers significant financial incentives and technical support to Southern California Edison (SCE) customers willing to install equipment that enables participation in demand response events versus depending on their employees to perform all the curtailment activities manually when required. Normally, control systems (automation) are installed with the programming needed to achieve reductions in electricity consumption during peak periods of demand on the grid. "Participants in SCE's Auto-DR program are in 100% control of the actual curtailment measures implemented on an event-to-event basis. Additionally, the systems commonly implemented for Auto-DR participation are fully capable of being used to improve productivity and equipment operating efficiencies as well as provide users with information that can augment routine and emergency operations and maintenance regimens," adds Robert Davis, Vice President of Energy Services at GreenHouse.

About GreenHouse Holdings, Inc.

GreenHouse Holdings is a leading provider of energy efficiency and sustainable facilities solutions. The company designs, engineers and installs disparate products and technologies that enable its clients to reduce their energy costs and carbon footprint. Its target markets for energy efficiency solutions include government and military, as well as commercial, residential and industrial markets. In addition, the company develops, designs and constructs rapidly deployable, sustainable facilities primarily for use in disaster relief and security in austere regions. For more information, please visit: or the GreenHouse YouTube channel at or follow GreenHouse on Twitter @greenhouseintl.

About Beckman Coulter

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Their diagnostic systems are found in hospitals and other critical care settings around the world and produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Beckman Coulter has an installed base of more than 275,000 clinical and research systems operating in laboratories around the world.

About North American Power Partners

North America Power Partners, a privately held energy service company headquartered in NJ, is a visionary leader and provider of Demand Response services in the US since 2006. NAPP provides DR resources in the capacity, energy and reserves markets of the PJM market (the largest wholesale electric market in the US). NAPP also operates in the NY ISO market, NE ISO market and in California. NAPP designs, develops and manages programs that are essential to a Smart Grid while creating Demand Response solutions to meet our global climate challenge.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

Contact Information

  • GreenHouse Holdings, Inc. Contacts:

    Investor Relations
    Alliance Advisors, LLC
    Bryan Kobel
    Email Contact
    Chris Camarra
    Email Contact

    Media Relations
    Rubenstein Public Relations
    Michelle Manoff
    Tel: 212-843-8051
    Email: Email Contact