SOURCE: GreenHouse Holdings

December 22, 2010 08:30 ET

GreenHouse Holdings Offers Green Business Tips for 2011

Simple, Economically-Sustainable Growth Ideas for Companies in the New Year

NEW YORK, NY--(Marketwire - December 22, 2010) - With 2011 just days away, GreenHouse Holdings, Inc. (OTCQB: GRHU) (PINKSHEETS: GRHU) ("GreenHouse"), a leading provider of energy efficiency solutions and sustainable infrastructure products, encourages and assists companies of all sizes with efforts to identify and adopt strategies that fully incorporate the various incentive programs offered through their local utilities. These programs provide significant monetary incentives for acting on projects that improve energy efficiency and pays consumers for participating in periodic consumption reductions (Demand Response or DR) -- increasing a business' bottom line for the coming year. 

Automated Demand Response (ADR) is one of several DR programs available to commercial and industrial customers of California's three Investor Owned Electric Utilities. The ADR programs as delivered by GreenHouse provides participating utility customers with the investigative, engineering and installation solutions (hardware and software) required to conduct a fully-automated (hands-free) load-shed. GreenHouse is uniquely organized with a professional and technical staff capable of delivering end-to-end ADR solutions. 

"It's going to be a very exciting year for economically sustainable energy and renewable fuels," commented John Galt, Executive Chairman and founder of GreenHouse Holdings. "Rather than just being a growth year for renewable energy companies, we see 2011 as being the year of the Energy Efficiency Company; we want businesses to know that even small efforts to be sustainable through stewardship, can produce a persistent ROI over the longer term."

Along with Demand Response, GreenHouse provides energy efficiency services for customers including General Dynamics, Gulfstream Aerospace, PepsiCo and its burgeoning relationship with the United States Army. The U.S. military continues to embrace and expand its use of green solutions on its bases throughout the world, enhancing the fast-tracked penetration of a domestic consumer market for sustainable products and services.

The question most frequently asked of GreenHouse by its clients is how to reduce (utility-influenced) operational costs by managing consumption. In an effort to be more sustainable or green, GreenHouse suggests companies adapt the following strategies and tactics to their business plan for 2011:

  • When starting a consumption-related utility incentive program, partner with only highly reputable companies who know all of the facts; bad choices can actually escalate costs
  • Use the latest in lighting technology and embrace proper lighting techniques for businesses
  • Automation -- the backbone of the energy efficiency process worldwide. Install an Automated Demand Response program (ADR) for energy efficiency and load curtailment
  • Renewable Fuels (wind, solar, etc.) -- Part of the equation, not the solution 

"When companies have an Automated Demand Response system in place, and participate in load-shed events, they are doing their part to ensure that the region's electric grid remains as stable as possible during peak demand periods," commented Galt. "In California, DR programs enable utility customers to shed load based on either commodity pricing signals or urgent reliability needs. Again, in California, auto-DR takes demand response one giant step further; ADR participants often times receive costly automation and/or SCADA systems that not only perform the load-shed measures associated with a curtailment event, these systems are fully capable of providing ongoing energy efficiency benefits and detailed consumption."

Many experts in the energy field agree that small changes often have the largest impact. For example, commercial buildings can easily raise (or lower during the winter) the set points on HVAC systems by a few degrees (+/-) and have a significant financial impact over their entire portfolio. Many well-known companies such as Wal-Mart and Target are reaping noteworthy benefits from simple measures such as this. GreenHouse also advises businesses to keep conditioned air inside the spaces meant to be conditioned. For example, a retailer may operate with their doors wide open on a hot summer day, allowing cool air to escape the space intended to be cooled off. That's obviously a wasteful practice of significant proportions. Businesses should spend its cost savings on growing the business, not inflating their utility bills.

Another efficiency solution and sustainable infrastructure improvement a business should consider in 2011 is investing in solar covered parking. Reducing the influence of the elements on a parked vehicle significantly reduces "heating up or cooling down" time, resulting in a reduction in fuel consumption. Much more energy (fuel) is required to cool a car from 120° to 100° than 90° to 70°. Additionally, the energy produced by the solar PV can offset the requirements for utility-provided electricity as well as generate income through selling excess capacity to the utility. GreenHouse also recommends using Cool-Wall products for reducing the impact of radiant heat on the exposed surfaces of a building. Cool-Wall is documented to last much longer than traditional paints which potentially will reduce significant building maintenance expenses.

GreenHouse offers consulting services wherein a business can outsource all of the "heavy lifting" and planning that is required to be as energy efficient an operation as possible. Ideally, companies will employ an "Energy Czar" and tie their compensation to the financial benefits gained from implementing feasible sustainability practices. GreenHouse can help a business establish this position from candidate selection and training to delivering ready-to-go Strategic Energy Plans for a facility or portfolio. Either way, for businesses both large and small, companies like GreenHouse can support that effort. 

"It doesn't have to be an overnight leap into technology; it's about thinking smarter about the resources we have and figuring out what works best for your business," adds Galt. "It's not going to be sustainable if it isn't feasible or it's overly burdensome on the business." 

About GreenHouse Holdings, Inc. 
GreenHouse Holdings, Inc. is a leading provider of energy efficiency solutions and sustainable infrastructure products. The company designs, engineers and installs disparate products and technologies with visible return on investment, enabling our clients to reduce their energy costs. Our target markets for our energy efficiency solutions include residential, commercial and industrial, as well as government and military markets. In addition, we develop, design and construct rapidly deployable, sustainable infrastructure primarily for use in disaster relief and security in austere regions. For more information, please visit: www.greenhouseintl.com or the GreenHouse YouTube channel at http://www.youtube.com/greenhouseintl or follow GreenHouse on Twitter @greenhouseintl.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

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