SOURCE: GreenLight Media & Marketing

entertainment, content, media, branded, branding, advertising, marketing, music, sports, digital

September 17, 2015 12:24 ET

GreenLight Media & Marketing Honored With Three 2015 CLIO Music Awards

Branded Content Agency Recognized for Creative Hyundai and Logitech Ultimate Ears Work

LOS ANGELES, CA--(Marketwired - September 17, 2015) - Los Angeles-based GreenLight Media & Marketing has been recognized with three CLIO Music Awards, which will be presented at a ceremony on September 30 in New York City. GreenLight was awarded two bronze awards for its Hyundai "GRAMMY Amplifier" program in the Integrated Campaign and Partnership categories in addition to a bronze for its Ultimate Ears "Make Music Social" program in the Integrated Campaign category.

"We are honored to be recognized for these meaningful initiatives by the CLIO Music Awards," said Dominic Sandifer, president and co-founder of GreenLight Media & Marketing. "We are also incredibly appreciative of having such wonderful brand and music partners to create engaging content that unites fans worldwide."

Following is background on each one of the winning campaign efforts:

  • Hyundai's GRAMMY Amplifier: Hyundai partnered with The Recording Academy to launch the third installment of this program. Any independent artist could participate by submitting songs at GRAMMYAmplifier.com. The top 15 finalists were chosen based on their track plays and social media "amplifications" from fans. Three Amplifier award recipients were then selected by some of the biggest names in music including Mark Ronson, The Band Perry, Ziggy Marley and Allen Stone, and were given an opportunity to take their careers to the next level. The professional opportunities they were awarded ranged from participating in a studio recording session with a GRAMMY winning producer, to filming and starring in their own music video with a noted director, to performing as an opening act on the tour of a noted musician, and/or on the stage at a major music festival. GreenLight and The Grammys documented the winners' progress in a branded online series that gave fans a behind-the-scenes look at the creative process. Music was featured from the finalists in curated playlists on Spotify, Pandora and Rdio. For more background on the program, view the case study video HERE.
  • Ultimate Ears' #MakeMusicSocial: For the continuation of its 2013 award-winning Make Music Social campaign for the Logitech brand, in 2014-2015 GreenLight developed a multifaceted content marketing strategy across a variety of digital platforms to engage both content creators and artists around the globe. From noted YouTube creators like Miranda Sings and Nathan Barnett, to globally recognized artists such as Skrillex and EDM violinist Lindsey Stirling, Greenlight and its partners created content designed to showcase how everyone should "make music social" by using the UE Boom wireless bluetooth speaker and then aggregated that content on a branded Tumblr website (www.makemusicsocial.com), as well as across each artist's social media channels via YouTube, Tumblr, Facebook and Buzzfeed. In total, 200+ pieces of original content were created and consumed by 31 million fans. In addition, the video with Lindsey Stirling was the most engaged branded video on Tumblr in 2014, and UE BOOM sales continue to grow -- making it one of the top-selling wireless bluetooth speakers in the world. For more background on the program, view the case study video HERE.

About GreenLight Media & Marketing
GreenLight Media & Marketing, LLC is an award-winning entertainment studio and agency producing original content and marketing programs for a variety of media companies and brands. GreenLight's clients and partners have included The GRAMMY's, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai, Under Armour, Intel, Logitech/Ultimate Ears, American Express, Gillette, Pacifico, Red Bull, Verizon and Constellation Brands, among others. Based in West Hollywood, CA, GreenLight is an independent entity within a network of sister companies that includes Red Light Management, ATO & TBD Records, and several major music festivals. GreenLight is the recipient of Ad Age's 2015 Small Agency Award: West.

Contact Information