September 11, 2012 06:32 ET

Greenlight Rolls Out Pay for Performance Social Media Model

LONDON, UNITED KINGDOM--(Marketwire - Sept. 11, 2012) - Leading independent digital marketing agency, Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.

Ahead of any contract, Greenlight will undertake an in-depth forensic analysis to determine the real value of Social Media to a brand. It will measure, analyse, and test if necessary, the monetary value of consumer actions such as Facebook likes, Twitter retweets, G+ replies, and more, to build a commercial model for a specific brand that can form the basis of Social Media activities.

Since its launch in 2009, Greenlight's Social Media service has enjoyed rapid uptake, winning business from an enviable and diverse roster of notable B2B and B2C brands, including Reiss, Boots, RS Components, Goodman Group, Talkmobile, Millennium Hotels, Hoxton Gin and Vision Direct.

With increasing frequency, Greenlight's clients are finding that integrating performance-based Social Media with their search marketing activity pays dividends. For example, award winning online spirits retailer, Master of Malt, engaged Greenlight to reinvigorate its brand assets and increase online-derived revenue through Search and Social Media. Within just six months, it saw a 10,000 upsurge in the number of online conversations about it, driving commensurate online revenue up 540% in one year.

Greenlight's Social Media Optimisation team, which currently comprises 30 specialists made up of creative strategists, media experts, community managers, PR professionals, designers, developers and outreach personnel, has more than trebled in two years, as the agency continues to win new business and demand for more intricate and creative projects increases.

Andreas Pouros chief operating officer at Greenlight comments:

"Greenlight prides itself on being a truly performance-oriented and accountable digital marketing agency. We have seen a 300% upsurge in demand for our Social Media services in the last six months and want our clients and prospects to be empowered and feel confident about having made a measurable and accountable decision when they invest their Social Media function in our care. To this end, our evidence-based Social Media business model has been designed to give absolute transparency, clarity and proof of the actual value of Social Media to their business."

Greenlight's digital marketing service portfolio also includes Search Engine Optimisation (SEO), Paid Media, Web Development and proprietary digital marketing software technology, Hydra. This single platform Software-as-a-Service (SaaS) technology combines real-time insights from across all Search channels (natural, paid and social), turning unstructured 'big data' into insightful and actionable intelligence for brands and marketers.

Notes to Editor:

About Greenlight:

Greenlight is a leading independent digital marketing agency, providing Search and Social Media services. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

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