SOURCE: GreenLight

October 05, 2016 12:22 ET

greenlight Solidifies Leadership Team With New Creative Director

Dallas-Based Agency Adds Seasoned Creative Todd Lancaster to Lead Creative Team

DALLAS, TX--(Marketwired - October 05, 2016) - Creative agency greenlight announced today a new creative director, Todd Lancaster. A big move for the Dallas-based agency, which just celebrated its 10-year anniversary, Lancaster's hire symbolizes greenlight's dedication to continually evolving creative work and strategy, as well as reinforcing the agency's steady growth.

Lancaster will be responsible for leading the creative team on all projects across the agency's client roster including La Quinta Inn & Suites, Gold's Gym, La Cantera Resort & Spa, and Dallas-based companies Plum Yoga and the historic Statler Hotel. Reporting directly to Chief Operating Officer Olivia Cole, additionally, Lancaster will continue to work on creative projects and contribute to the future vision of the agency.

"We have worked hard to evolve our agency, our services and our approach to connecting brands with customers," Cole said. "Todd is going to be a key player in keeping that evolution running, inspiring big ideas and keeping greenlight (and our clients) at the forefront of conversation."

Lancaster joins greenlight from Schaefer Advertising Co. in Fort Worth, Texas. He also held creative leadership positions at Epsilon and The Marketing Arm throughout his career. An over 35-time Gold ADDY Award winner, Lancaster has also taken home Graphis and Communication Art Awards.

"You can feel greenlight's energy before you walk in; there's a passion within these walls that I can't wait to be a part of," Lancaster said. "It's clear these guys are on their way to something big, and I'm ready to jump in and make some great work happen."

This creative director hire comes at an opportune time for the agency, rounding out the executive leadership team alongside CEO/Founder Erik Herskind and Cole. Coming off its 10 Year Anniversary celebration, greenlight recently relocated to a new office space in Dallas' iconic Design District and announced a major promotion of Olivia Cole to Chief Operating Officer earlier this year.

Additionally, greenlight is opening a new inspired meeting space, HOWDO. The first of its kind in Dallas, HOWDO is similar, yet very different, to shared working spaces. Instead, it's a meeting space for local businesses to host summits, workshops, meetings, and focus groups and start thinking bigger, leaving the corporate feel behind.

About greenlight

Passionate about bringing brands to life, independent creative agency greenlight are experts in brand development and strategic thinking around promotion and platform design. Based in Dallas, Texas, this 10-year-old agency works closely with its partners, including Gold's Gym, La Quinta Inns & Suites, La Cantera Resort & Spa and Plum Yoga in Dallas to bring innovative thinking, goals and ultimately, brands, to life. The agency's dedication to a robust agency culture, one that is inclusive, fun and atypical (in a good way), led greenlight to be named one of the Dallas Business Journal's 2016 Best Places to Work in North Texas.

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