SOURCE: GreenNurture


June 10, 2010 08:54 ET

GreenNurture Adds Corporate Sustainability Leader Michael Muyot to Its Board of Advisors

Muyot Joins Other Influencers on the Board in the Areas of Sustainability and Social Impact

TEMPE, AZ--(Marketwire - June 10, 2010) -  GreenNurture, a corporate sustainability software company that empowers the people to make environmental change in the workplace, announces today the appointment of Michael Muyot, president of CRD Analytics, to its board of advisors. Muyot joins an advisory team that represents positions throughout the sustainability, corporate development, and social impact industries, and will provide guidance to GreenNurture's team on a broad range of areas.

"In order to achieve our goal of becoming the go-to solution for green action in the workplace, we needed an advisory board that truly represents the best in sustainability, software, and social impact," said Derrick Mains, CEO of GreenNurture. "Michael rounds out an already well-respected team of advisors with the right background and experience to help us achieve that vision."

Mr. Muyot goes on to say, "Environmental change in the workplace is something that needs to engage the entire company from the bottom up. GreenNurture is the first software solution I've seen that enables this to happen, leading to a powerful shift in company culture. Joining their advisory board is an honor for me, and I look forward to being a part of this company's impact on the enterprise."

Michael Muyot is widely seen as a sustainability thought leader due to his unprecedented use of metrics to measure sustainability in the marketplace. Mr. Muyot's accomplishments in the industry led him to become a subject matter expert for the Governance & Accountability Institute and to be a widely sought-after speaker on sustainable investing analysis and practices. As founder and president of CRD Analytics, Muyot developed the SmartView™ Platform, as well as built a family of sustainability indexes, benchmarks and investment products.

GreenNurture's advisory board consists of members who bring a wide range of expertise:

Jay Baer - Baer is the founder and author of Convince & Convert, one of the world's top 30 marketing blogs and top 100 business blogs. He's a highly influential voice on social media, company culture and entrepreneurship.

David Rosenberg - Rosenberg is partner and operating manager for Thermal Energy Solutions, a clean tech consulting company. He has more than 20 years of experience in green technologies, investment banking and real estate development.

Brown Russell - Russell brings unprecedented experience in business startups, operations, strategy, raising capital and the public markets. Formerly chairman of Matrixx Initiatives, he led the launch of Zicam Cold Remedy, the fastest growing new cold treatment in recent history.

About GreenNurture
GreenNurture™ is a corporate sustainability software company. Through its online application, companies of all sizes are able to maximize their corporate sustainability and social responsibility program investment through the power of its employees. Companies can more effectively manage employee buy-in of green initiatives, track energy, water and waste expenditures, gauge internal attitudinal and behavioral changes over time, and promote efforts with a green report card.

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