SOURCE: GreenNurture



December 09, 2009 20:50 ET

GreenNurture™ Announces Partnership With New Media Marketing

PHOENIX, AZ--(Marketwire - December 9, 2009) - GreenNurture, a company that utilizes social media technologies to encourage positive environmental action through the engagement of human resources, announced today an official partnership with New Media Marketing, who designed and deployed the company's green marketing initiatives for its online application, The agency created an eco-friendly media kit utilizing Microsoft® Tag technology for the positioning of GreenNurture at the Opportunity Green Conference. The Microsoft Tag -- printed on a 4" x 4" piece of recycled paper with soy ink -- allowed the mobile user to review a demo, press releases, executive bios and the CEO's presentation.

"We're thrilled to see organizations like New Media and GreenNurture harnessing the power of Microsoft Tags to drive their green marketing initiatives," said Aaron Getz, product unit manager for Microsoft Tag. "Aside from the 'green' advantage that Tag can offer through the reduced use of paper collateral, the elements of interactivity, measurability and real-time mobile access offered by Tag make it a great fit for marketers and advertisers all over the globe."

In addition to Microsoft Tag technology, the agency implemented text and MMS campaigns to round out their green marketing communications. Not only did these sustainable tools create buzz and capture leads, they saved GreenNurture money by eliminating the cost of printing and shipping.

"Utilizing the various mobile channels available through this partnership has excited and engaged future users of our application and reduced our need for printed materials," GreenNurture CEO Derrick Mains said. "The content is readily available to the user via mobile devices. If we make a messaging adjustment, we can update all our marketing materials in minutes."

About GreenNurture

GreenNurture has developed a Web-based platform,, which easily deploys companywide sustainability programs focusing on increasing awareness of how inefficient and wasteful practices affect the balance sheet and the environment. It engages and rewards* an organization's most valuable asset -- its people -- to share ideas on environmental improvements within the workplace. is currently in private beta testing with a launch slotted for January 2010. For more information, visit and

*Rewards powered by RecycleBank®.

About New Media Marketing

New Media Green is a product offering from New Media Marketing, a traditional and interactive agency blending new marketing communication technologies with sustainability. Many of the cutting-edge technologies result from a business focus on environmentally friendly marketing solutions. New Media Green demonstrates their commitment to the environment and has trademarked the phrase: "We brag with our tag! Environmentally Friendly Marketing™." Learn the latest about green marketing at and

About Microsoft Tag

Microsoft Tag is an application that allows consumers to quickly and easily "snap" two-dimensional barcodes with the camera on their Web-enabled smartphone, connecting users directly to mobile content that can range from video and music to additional product information. To learn more about Tag, visit

Contact Information

  • Contact:
    Mary Modney
    Public Relations
    Phone: (480) 389-4246 ext. 508
    Cell: (480) 709-5715
    E-mail: Email Contact