SOURCE: GreenNurture


March 22, 2010 10:33 ET Names World-Renowned Social Media Pro Jay Baer to Advisory Team

PHOENIX, AZ--(Marketwire - March 22, 2010) -  GreenNurture, the corporate sustainability software company, announced today the addition of Social Media Strategy Consultant Jay Baer to its advisory team. Baer will provide social media strategic planning, content marketing advice, and social media ROI analysis for GreenNurture.

"Baer is our newest weapon to rise above competition and deliver our message of corporate sustainability clearly, effectively and efficiently," GreenNurture CEO Derrick Mains said. "Baer will strengthen, tighten and take to the next level many of the social media strategies that are closely integrated into our online application. It is an honor to have such an influential social media expert on our team."

Baer helps major corporations and PR firms harness the power of the social Web by focusing on strategy first, tools second. Baer has founded five companies and spent 15 years running digital marketing agencies. He has consulted for more than 700 companies and brands worldwide, including 25 of the Fortune 1000. He provides social media strategic planning, social media consulting (blog and content advice, social media ROI analysis, and social media marketing campaigns), and social media training. He is the founder and author of Convince & Convert, one of the world's top 30 marketing blogs and top 100 business blogs. In addition, he produces a twice-monthly social media newsletter that provides advice, is a frequent social media conference speaker and regularly interviews social media luminaries live on Twitter for the Twitter 20 series through his @jaybaer Twitter handle that reach his 17,000 followers.

"GreenNurture combines important trends that matter: sustainability, virality and internal social networking," said Jay Baer, social media strategy consultant. "I'm delighted to be associated with a company that's truly using social media to benefit the planet."

About GreenNurture

GreenNurture™ is the corporate sustainability software company. Through its online application,, companies of all sizes will: maximize their corporate sustainability and social responsibility program investment; improve employee engagement in those programs; and enjoy bottom-line benefits. allows companies to efficiently and effectively manage employee buy-in of initiatives; track energy, water and waste expenditures; gauge internal attitudinal and behavioral changes over time; and promote efforts in their sustainability programs with a green report card. The application helps employees receive environmental education, share best practices and be incentivized with rewards redeemable through a partnership with RecycleBank®, the country's premier recycling rewards and loyalty program.

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