SOURCE: Greenopia


February 19, 2009 08:12 ET

Greenopia Releases Online Green Ratings for Automobiles

SANTA MONICA, CA--(Marketwire - February 19, 2009) - Greenopia announced today that it has released the green industry's most comprehensive automobile ratings. Available on its popular website,, the car ratings use Greenopia's EPA-recognized 4-Leaf rating system to provide definitive indications of over 100 models' impact on the environment resulting from their manufacture and operation.

The most eco-friendly model year 2009 cars available on the market today are the Honda Civic Hybrid Sedan, VW Jetta TDI Clean Diesel, Toyota Prius, and VW Sportwagen TDI Clean Diesel. Each model earned a Greenopia 4-Leaf rating.

This was an independent study conducted by Greenopia's Research Labs using an extended list of test criteria including fuel-efficiency, manufacturing materials, EPA SmartWay vehicle emissions and proxy data representing manufacturing processes. The criteria data were gathered, calculated and analyzed using Greenopia's proprietary lifecycle eco-cost methodology.

"Automobile operation logically has the most significant impact on the lifecycle eco-costs of a car," said Douglas Mazeffa, Greenopia's Director of Research. "However, we wanted to extend measurement to actual production processes so that green consumers will have a more complete picture of the impact of their purchase decisions."

Chevrolet, Honda and Toyota rated high for their eco-friendly manufacturing processes.

Ratings were conducted within vehicle classifications so that green consumers could choose the lowest eco-cost car within a class.

"At Greenopia we understand that even the greenest consumer or family must make pragmatic, real-life decisions," said Gay Browne, Greenopia Founder and CEO. "If you have a large enough family, your options tend toward SUVs or minivans. With these new car eco-listings, we are enabling families to buy the greenest SUV on the market, allowing them to make an eco-informed decision against their real-world pressures."

The Car ratings are available online for free. Greenopia provides its award-winning research metrics and information to green businesses and merchants allowing them to reach green consumers using a range of targeted marketing methods.

About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent, scientific-based rating methodology for green services and products. To find out more, please visit

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