SOURCE: GreenRoad

November 14, 2007 08:00 ET

GreenRoad Issues "Fleet Safety Challenge," Guarantees 50 percent Reduction in Driver Risk During Six-Month Pilot Period

REDWOOD SHORES, CA--(Marketwire - November 14, 2007) - GreenRoad Technologies Inc. (, a leader in driver safety technologies, today announced the GreenRoad Fleet Safety Challenge, a new initiative which promises early adopters of GreenRoad SafetyCenter that they will see a 50 percent reduction in risky driver behavior over a six-month pilot period. The program provides a no-risk opportunity for fleets to quickly reduce their accident rates. GreenRoad SafetyCenter has been proven to reduce fleet accidents by an average of 54 percent and reduce associated accident costs by up to 83 percent.

SafetyCenter, GreenRoad's flagship offering, reduces fleet accidents by combining in-vehicle driver feedback with integrated web reporting for an advanced approach that rates driving skills without invading the driver's privacy or tracking location. SafetyCenter works through a sensor in the vehicle that detects driver skill and safety in categories such as: speed, braking, acceleration, lane-handling and turning. The sensor automatically generates a safety analysis for each driver that can be viewed on the Web to show overall safety level and detailed information about areas that need improvement.

The GreenRoad Fleet Safety Challenge includes installation of the SafetyCenter in-vehicle hardware, ongoing risk consulting, custom analysis, Internet applications, measurement of results and product support, all for one inclusive price. At the end of the six month pilot period, GreenRoad guarantees that fleet driver risk will be reduced by 50 percent, or customers will be under no further obligation to continue the program.

"We are offering this incentive to potential customers because of the success we are having with SafetyCenter," said Dan Steere, GreenRoad CEO. "Our technology is able to save fleets a significant amount of money by reducing accidents, and this program gives fleets the opportunity to see results without a long-term risk."

To learn more, visit

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver coaching -- without privacy invasions. SafetyCenter focuses on how they are driving, not where. Over time, SafetyCenter has proven that it can change driver behavior behind the wheel. The result is fewer accidents, lower accident costs and safer drivers. For more information about GreenRoad, visit

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