Contact Information: Editorial Contacts: Kristofer Konietzko Breakaway Communications for GreenRoad 415-358-2491 Rachel Postlethwaite Breakaway Communications Europe +44 7949 883636
GreenRoad Safety Center and SafetyFirst Partner on Safety
SafetyFirst Introduces Safety Center Powered by GreenRoad
| Source: GreenRoad
REDWOOD SHORES, CA--(Marketwire - July 7, 2008) - GreenRoad Technologies, a world leader
in driver safety technologies, today announced that it has formed a
strategic partnership with SafetyFirst, an industry leader devoted to
reducing commercial auto collisions. SafetyFirst's core service is their
24-hr safety hotline service, which helps spot drivers who may be slipping
into bad habits or may otherwise be distracted while driving. GreenRoad
Safety Center is a driver-friendly service that provides real-time,
in-vehicle driver feedback and eliminates risky maneuvers made while
driving. Together these flagship safety products will work in tandem to
provide drivers and managers with a complete driver safety and risk
management service.
"GreenRoad Safety Center is a perfect addition to our service offerings,"
said Paul Farrell, CEO of SafetyFirst. "GreenRoad's proven ability to
change driver behavior behind the wheel compliments our commitment to
collision reduction."
Safety Center is an interactive tool that empowers drivers to manage their
own safety, and understand how to drive more responsibly. Safety Center
changes the way vehicles are driven and this directly attacks two cost
issues facing businesses today: vehicle crashes and fuel economy. An
in-vehicle sensor collects information on over 120 different driving
maneuvers. These are constantly analyzed to give drivers feedback about
their driving style and the areas that need improvement. As a result,
GreenRoad clients reduce the frequency and severity of crashes and
significantly improve their fuel economy.
"We are excited to be working with SafetyFirst," said Dan Steere, CEO of
GreenRoad. "This partnership is founded on our common dedication to
providing proven solutions to driver safety and crash reduction."
As part of their suite of products, SafetyFirst offers a hotline service,
training program and a record keeping database management solution. These
services reduce the likelihood of commercial vehicle collisions and the
resulting costs associated with those crashes.
About GreenRoad
GreenRoad develops driver safety technologies that stop risky driving
before an accident occurs, and dramatically reduce crash rates for fleets
and insurance companies. Its solutions are designed to empower drivers to
manage their own safety by giving instantaneous, in-vehicle driver feedback
-- without invading privacy. Over time, GreenRoad has proven that it can
improve driver safety behind the wheel. The result is fewer accidents,
lower accident costs, and reduced fuel consumption and CO2 emissions.
GreenRoad is backed by Benchmark Capital, Virgin Green Fund and Balderton
Capital. For more information about GreenRoad, visit www.greenroad.com.
About SafetyFirst
SafetyFirst is an industry leader with experts from the safety, insurance
and technology fields who are devoted to their company mission -- reduce
commercial auto collisions. This is accomplished by helping managers have a
clear focus on areas that demand their attention and by providing tools to
help the manager address safety issues prior to collisions occurring.
Founded in late 1997, SafetyFirst set out to prove that the results from a
safety hotline service could be far greater than previously documented. As
they continued to grow, clients identified additional fleet safety needs
that have been addressed through EDRIVER, Ten-Minute Training Topics and
other custom programs/services.