SOURCE: GreenRoad

July 07, 2008 09:00 ET

GreenRoad Safety Center and SafetyFirst Partner on Safety

SafetyFirst Introduces Safety Center Powered by GreenRoad

REDWOOD SHORES, CA--(Marketwire - July 7, 2008) - GreenRoad Technologies, a world leader in driver safety technologies, today announced that it has formed a strategic partnership with SafetyFirst, an industry leader devoted to reducing commercial auto collisions. SafetyFirst's core service is their 24-hr safety hotline service, which helps spot drivers who may be slipping into bad habits or may otherwise be distracted while driving. GreenRoad Safety Center is a driver-friendly service that provides real-time, in-vehicle driver feedback and eliminates risky maneuvers made while driving. Together these flagship safety products will work in tandem to provide drivers and managers with a complete driver safety and risk management service.

"GreenRoad Safety Center is a perfect addition to our service offerings," said Paul Farrell, CEO of SafetyFirst. "GreenRoad's proven ability to change driver behavior behind the wheel compliments our commitment to collision reduction."

Safety Center is an interactive tool that empowers drivers to manage their own safety, and understand how to drive more responsibly. Safety Center changes the way vehicles are driven and this directly attacks two cost issues facing businesses today: vehicle crashes and fuel economy. An in-vehicle sensor collects information on over 120 different driving maneuvers. These are constantly analyzed to give drivers feedback about their driving style and the areas that need improvement. As a result, GreenRoad clients reduce the frequency and severity of crashes and significantly improve their fuel economy.

"We are excited to be working with SafetyFirst," said Dan Steere, CEO of GreenRoad. "This partnership is founded on our common dedication to providing proven solutions to driver safety and crash reduction."

As part of their suite of products, SafetyFirst offers a hotline service, training program and a record keeping database management solution. These services reduce the likelihood of commercial vehicle collisions and the resulting costs associated with those crashes.

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback -- without invading privacy. Over time, GreenRoad has proven that it can improve driver safety behind the wheel. The result is fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund and Balderton Capital. For more information about GreenRoad, visit

About SafetyFirst

SafetyFirst is an industry leader with experts from the safety, insurance and technology fields who are devoted to their company mission -- reduce commercial auto collisions. This is accomplished by helping managers have a clear focus on areas that demand their attention and by providing tools to help the manager address safety issues prior to collisions occurring. Founded in late 1997, SafetyFirst set out to prove that the results from a safety hotline service could be far greater than previously documented. As they continued to grow, clients identified additional fleet safety needs that have been addressed through EDRIVER, Ten-Minute Training Topics and other custom programs/services.

Contact Information

  • Editorial Contacts:
    Kristofer Konietzko
    Breakaway Communications for GreenRoad
    Email Contact

    Rachel Postlethwaite
    Breakaway Communications Europe
    +44 7949 883636
    Email Contact