SOURCE: Greentube

Greentube

September 30, 2015 14:59 ET

Greentube Announces Strategic Marketing Agreement With Foxwoods Interactive

Top Tribal Casino to Market Greentube Pro Within Gaming Industry

NEW YORK, NY--(Marketwired - Sep 30, 2015) - Greentube, a leading developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, today announced that they have forged a strategic marketing agreement with Foxwoods Interactive, the digital arm of the Mashantucket Pequot Tribal Nation, the owners and operators of Foxwoods® Resort Casino, one of the nation's largest and most influential tribal casinos.

The agreement designates Foxwoods Interactive as a seller of Greentube Pro, the turn-key private-label social casino marketing platform from Greentube. Greentube will work directly with Foxwoods to market their platform to more than 1600 gaming establishments throughout the United States.

"This relationship is the first step in what is sure to become a deeper collaboration with Foxwoods Interactive," said Thomas Graf, CEO of Greentube. "Our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation is the key to further market development within the United States."

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic's vast library of respected games as well as content from Greentube partners. Players can experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.

"This venture with Foxwoods Interactive and Greentube is the latest in a series of strategic relationships that have furthered Foxwoods as the industry leader across all gaming verticals," said Rodney Butler, Chairman of the Mashantucket Pequot Tribal Nation. "We are thrilled to be able to assist other casinos penetrate the social gaming market without having the expense of building infrastructure, therefore enabling success at a much faster rate."

Greentube Pro was designed to engage with players away from the casino floor. By offering free- to-play social casino games for computers, tablets and smart phones, Greentube Pro enables players to earn rewards including complimentary meals, hotel stays, tickets to events and more.

The Greentube Pro platform is distinctive in several ways:

  • Offering & Rewards: The Greentube Pro solution is specifically designed to drive players into the land based casino by tying play to specific offers, rewards and promotional events

  • Real Social Casino Experience: Greentube Pro offers more than just casino games. It is a real social casino experience complete with social engagement and gamifications

  • White-Label Branding & Customization: Players only see the Client's brand while playing, thereby ensuring a uniform brand experience.

About Greentube
Greentube Internet Entertainment Solutions is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.

About the Mashantucket Pequot Tribal Nation
The Mashantucket Pequots are a native Algonquin people in southeastern Connecticut who endured centuries of conflict and survive today on the oldest continuously occupied reservation in the U.S., dating to its establishment in 1666. As the first native people within the borders of the continental United States to suffer attempted genocidal massacre by Puritan Colonists in 1637, the Pequots and their repatriation is an unprecedented story of restoration exhibited in detail at the Tribe's world-class Museum and Research Center (www.pequotmuseum.org).

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