SOURCE: Greentube

Greentube

July 13, 2015 09:00 ET

Greentube Enters Content Deal With Genesis Gaming

Gaming Leader Enhances Their Global Offering, Bolsters Greentube Pro Content in North America

NEW YORK, NY--(Marketwired - Jul 13, 2015) - Greentube, a leading developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, today announced that they have forged a content agreement with Genesis Software International Ltd (Genesis Gaming).

The partnership further expands the Greentube presence in North America as Genesis Gaming content will be included in Greentube Pro, Greentube's social gaming platform for land-based casinos. Greentube will also integrate Genesis Gaming content into their real money and social platforms in Europe.

"This agreement enables Greentube operators to maximize their game offerings and appeal to the broadest spectrum of player types," said Gabriel Cianchetto, Greentube's President of Market Development for North America. "Genesis' omni-channel approach (mobile, desktop and application) is the future of gaming. We will look to Genesis Gaming to assist us in delivering rich gaming experiences across all three channels."

With Studios in Vancouver and Las Vegas, Genesis Gaming is a key supplier of video slot content to the global gaming industry. Client categories include land-based slot machine manufacturers, online real money gaming operators and social casino gaming apps and sites. Genesis Gaming software combines unique game mechanics and a variety of premium art styles across all 175 games it has brought to market to date.

"As a content provider, partnering with a comprehensive platform -- especially with a respected company like Greentube -- will greatly expand our market reach," said Geoffrey Hansen, Worldwide Managing Director for Genesis Gaming. "Greentube Pro provides the complete solution for operators to capitalize on our games portfolio and we look forward to contributing to the success of Greentube and its customers."

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Genesis Gaming and Novomatic's vast library of respected games. Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.

About Greentube
Greentube Internet Entertainment Solutions is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.

About Genesis Gaming
As a key supplier of slot content to the most prominent manufacturers and operators in the casino gaming industry, Genesis Software International Ltd. (Genesis Gaming) has built its reputation on providing casino gaming content that maximizes revenue for our customers. With over 150 video slot games produced, Genesis has world-class game designers and develops games for all digital platforms whether they are land-based, online or mobile, and for real-money or social gaming play. More information on Genesis can be found on www.gen-game.com

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