SOURCE: Greentube

Greentube

May 15, 2014 12:33 ET

Greentube Launches Private Label Social Casino Marketing Platform

Global Leader in iGaming Delivers a Client-Friendly Solution for Land-Based Casinos

SAN DIEGO, CA--(Marketwired - May 15, 2014) - Booth #2319 at NIGA, Experience Indian Gaming - Greentube, a leading platform and game developer for internet connected devices, and parent company the Novomatic Group, today announced the successful launch of their turnkey private label social casino marketing platform, Greentube Pro.

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic's vast library of respected games. Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.

Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.

Greentube can be found at the Novomatic Americas booth #2319 at NIGA's Experience Indian Gaming Tradeshow and Convention.

"Our goal was to build a social gaming platform that is completely casino-focused," said Gabriel Cianchetto, President of market development for Greentube North America. "Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we've designed Greentube Pro with all the features they are looking for. We look forward to long-term and mutually beneficial relationships with all of our land-based casino clients."

The launch of Greentube Pro is Greentube's first foray into the lucrative US market. The platform, built by BlueBat Games, is distinctive in several ways:

Clients' Databases Remains Private: The Greentube solution does not require access to client databases. Player profiles and information remain in-house and are never accessed by Greentube.

Brand-Specific Offerings: Players only see the Client's brand while playing, never Greentube, ensuring a uniform brand experience.

Customization: Greentube Pro allows clients to market their own promotions and events. Furthermore, players interface with the Casino's existing loyalty program enabling them to earn or use loyalty points.

The Greentube solution is designed to keep players fully engaged and immersed in a Client's brand while encouraging return visits to their land-based casino. According to SuperData Research, 82 percent of social casino gamers visited a land-based casino within the past year. 60 percent have visited a land-based casino with the past six months. www.greentube.com 

About Greentube
Greentube Internet Entertainment Solutions is a leading developer and provider of igaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.

Contact Information

  • For questions related to news and announcements please contact:
    Kevin Mercuri
    Propheta Communications
    Email: Email Contact
    Phone: +1-212-901-6914