FORT LAUDERDALE, FL--(Marketwired - Sep 4, 2014) - Greentube Pro, the turn-key, private-label social casino marketing platform from Greentube, a leading platform and game developer for internet connected devices, and parent company the Novomatic Group, today announced the company's nomination as a finalist for the 2014 Global Gaming Award's 'Digital Product of the Year.
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic's vast library of respected games. Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.
Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.
The Global Gaming Awards will be given out during G2E on September 29th in Las Vegas. The awards ceremony rewards the best companies in the land-based and digital industry for the past year.
"We are so honored to be recognized for this prestigious award," said Gabriel Cianchetto, President of Market Development for Greentube North America. "We believed we had something special and unique to offer the industry and it is gratifying that others agree and support our vision."
The Greentube Pro platform, built by BlueBat Games, is distinctive in several ways:
- Clients' Databases Remains Private: The Greentube solution does not require access to client databases. Player profiles and information remain in-house and are never accessed by Greentube.
- Brand-Specific Offerings: Players only see the Client's brand while playing, never Greentube; ensuring a uniform brand experience.
- Customization: Greentube Pro allows clients to market their own promotions and events. Furthermore, players interface with the Casino's existing loyalty program enabling them to earn or use loyalty points.
Greentube Internet Entertainment Solutions is a leading developer and provider of igaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.
About The Global Gaming Awards
Spanning the entire global gaming industry, the Global Gaming Awards shortlist the leading companies in the land and digital industry for the past year.
The awards are brought to the industry by Gambling Insider in association with G2E, Reed Exhibitions and the American Gaming Association.