SOURCE: GreenWave Reality

GreenWave Reality

June 28, 2011 06:00 ET

GreenWave Reality Appoints Daniel Scheinman to Board of Directors

Former Key Cisco Executive Brings Strategic Guidance and Global Perspective

IRVINE, CA and COPENHAGEN, DENMARK and SINGAPORE--(Marketwire - Jun 28, 2011) - GreenWave Reality, a global innovator in home energy management and automation systems, today announced that it has appointed Daniel Scheinman to its Board of Directors, effective immediately.

Mr. Scheinman, previously a long-time Cisco executive, led the Corporate Development group, overseeing the merger and acquisition, venture investment, strategic alliance, and technology incubation functions for the company. Taking over in 2001, Scheinman helped rebuild Corporate Development as a growth enabler for Cisco completing more than 40 acquisitions and numerous investments helping to accelerate Cisco's growth beyond more than switching and routing (including acquiring Aerospace, Linksys and Scientific Atlanta).

"I am very excited to be joining GreenWave Reality's board and look forward to providing assistance and guidance in helping develop new markets and partnerships for the company," said Mr. Scheinman. "GreenWave Reality has a dynamic and talented team that is demonstrating leadership in helping utility companies and consumers save energy and create value."

While at Cisco, Mr. Scheinman also served as Senior Vice President and General Manager of the Cisco Media Solutions Group, an internal start-up which successfully developed and marketed a hosted software solution to help media owners grow social direct to consumer businesses. Scheinman developed a unique understanding of the relationship between media and technology while building a growing, scaling software platform. Mr. Scheinman previously held the position of general counsel during his tenure at Cisco. He holds a doctor of jurisprudence degree from Duke University Law School and a political science degree from Brandeis University.

"We are delighted to welcome Dan to the team," stated Martin Manniche, Chairman and CTO of GreenWave Reality. "He brings a profound understanding of strategic business development, a strong network, and excellent leadership qualities to the company, all of which are invaluable to GreenWave Reality as we expand our operations and customer base across the globe."

Mr. Scheinman joins Kevin Wall, Managing Partner and Board of Directors, Craton Equity Partners, and Paramesh Gopi, President and CEO, Applied Micro, as external board members of GreenWave Reality. He also serves on the board of Auryn, was an early investor in and an investor in Reveal Imaging, which was recently acquired by SAIC.

About GreenWave Reality
GreenWave Reality is a global innovator in the emerging Home Energy Management market. The company provides an affordable, easy-to-use, standards-based platform that allows utilities to strengthen their relationship with customers and better balance energy on the grid while consumers can conserve energy and enhance their lifestyle by easily monitoring and controlling their appliances, lighting, and high-load devices. GreenWave Reality is also a member of the IPSO, ZigBee and Z-Wave alliances. The company was awarded the Danish Green IT Innovation Award by the IT Industry and Science Ministry of Denmark in 2010. GreenWave Reality's funding is led by Craton Equity Partners with additional support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Irvine, Copenhagen, and Singapore.

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