SOURCE: GreenWave Reality

GreenWave Reality

July 13, 2011 06:00 ET

GreenWave Reality Providing Innovative SmartHome Solution to SEAS-NVE for Breakthrough Energy Management Project in Denmark

Consumers Will Enjoy Improved Lifestyle and Save Energy With Easy-to-Use Solution

DENMARK, COPENHAGEN and IRVINE, CA and SINGAPORE--(Marketwire - Jul 13, 2011) - GreenWave Reality, a global innovator in home energy management and automation systems, announced today that it has been selected by Denmark's largest consumer-owned energy company, SEAS-NVE, to provide its cutting-edge home energy management solution to a select group of customers beginning this month, with plans to offer it to all its customers in 2012. The GreenWave Reality solution will provide SEAS-NVE customers with the ability to monitor and control the energy consumption of the devices and appliances in their homes with an engaging customer experience that lays the foundation for advanced home automation. SEAS-NVE also plans to extend this solution in the future to include renewable energy sources such as wind power.

The GreenWave Reality technology helps consumers reduce their energy consumption, making a positive impact on the environment while enhancing their lifestyle. The solution is secure, easy-to-use and based on industry-standards and also allows utilities to strengthen their relationships with customers and better balance energy on the grid using advanced demand response tools. Based on an open IP-based platform, the GreenWave Reality solution allows for easy integration of third party hardware solutions and advanced services leading to the creation of the energy-efficient, smart home.

"SEAS-NVE has chosen GreenWave Reality because we believe that this is the best product on the market. GreenWave Reality helps our customers reduce their energy consumption which is a great matter of concern for us and an important part of our strategy. We are very much looking forward to being able to introduce it to all of our customers which we expect to do in spring 2012," said Ole Vestergaard, CCO, SEAS-NVE.

The GreenWave Reality solution consists of PowerNodes™ (intelligent power strips) that make connected devices smart and controllable, and an in-home energy display, all connected to the advanced Gateway. The solution is also expandable to enable the managing of electric vehicle (EV) charging, heat pumps, water and gas meters. To manage their energy usage, consumers have access to Smart Controls, such as Home, Away and Night, to control their devices as well as an intuitive, easy-to-use application from their computers, smart phones, or an in-home display. Using these tools, consumers will also be able to identify the largest energy users in their homes and reduce standby power consumption.

"GreenWave Reality is excited to be partnering with SEAS-NVE, enabling their customers to save energy with our home energy management solution which also provides SEAS-NVE with a long-term path to using alternative energy sources, such as wind power, to optimize energy consumption," said Peter Wilmar Christensen, General Manager Europe, Greenwave Reality.

The project was launched in June 2011, initially among randomly selected customers in SEAS-NVE's distribution area. SEAS-NVE expects to offer the SmartHome solution to all customers beginning in 2012.

About GreenWave Reality
GreenWave Reality is a global innovator in the emerging Home Energy Management market. The company provides an affordable, easy-to-use, standards-based platform that allows utilities to strengthen their relationship with customers and better balance energy on the grid while consumers can conserve energy and enhance their lifestyle by easily monitoring and controlling their appliances, lighting, and high-load devices. GreenWave Reality is also a member of the IPSO, ZigBee® and Z-Wave® alliances. The company was awarded the Danish Green IT Innovation Award by the IT Industry and Science Ministry of Denmark in 2010. GreenWave Reality's funding is led by Craton Equity Partners with additional support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Irvine, Copenhagen, and Singapore.

SEAS-NVE is Denmark's largest consumer-owned energy company. SEAS-NVE has approximately 400,000 customers and our main activities are electricity, fiber-optic communication and all activities related to the grid. Our mission is to bring value to our customers within our business area. Thus one of our primary focuses is the development of the Smart grid. We are involved in a number of innovative projects related to this, such as SmartHome, electric cars and energy storage. Fiber-optic communications is also going to play an important role in this future scenario, as a growing number of our customers already use it for telephone service, internet communication and cable television. SEAS-NVE offers Denmark's most eco-friendly electricity product that allows for the inclusion of sustainable energy production such as wind energy.

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