SOURCE: BioElectronics Corporation

BioElectronics Corporation

July 12, 2011 09:00 ET

Greenwood Group to Manage BioElectronics Retail Products

Top Consumer Packaged Goods Firm to Manage Brands, Sales and Growth

FREDERICK, MD--(Marketwire - Jul 12, 2011) - BioElectronics Corp. (OTCQB: BIEL) (PINKSHEETS: BIEL), the maker of topical drug-free pain relievers, is pleased to announce that Greenwood Group, consumer packaged goods brand management experts, have added its ActiPatch® musculoskeletal pain therapy, and Allay™ menstrual pain therapy products to their retail products portfolio. Greenwood Group management has a substantial history building successful brands, through international and domestic selling efforts, as well as developing and implementing marketing strategies. Greenwood's practical marketing understanding has propelled their growth over the past 7 years.

Patrick O'Leary, President of Greenwood Group, commented, "We are very excited about BioElectronics' drug-free pain products. There has not been a distinctively new product on store analgesic shelves in decades. The pricing, safety, market demand, patents and scope of the product line provides a profound market opportunity."

Andrew Whelan, CEO of BioElectronics, advised, "With our recent major product improvements it is time to segment and take our retail distribution to the next level. Greenwood Group gives us the management and distribution infrastructure to compete with the major OTC pharmacy companies."

About BioElectronics Corporation

Drugs and heat patches provide temporary relief for pain by simply masking it, but it always comes back. BioElectronics Corporation is an award winning medical device developer and manufacturer of advanced medical devices. Its products are ActiPatch® Therapy for over-the-counter treatment of back pain and other musculoskeletal complaints, the Allay™ menstrual cycle pain therapy, and RecoveryRx™ for surgical procedures and wound care. The unique therapy delivery system, using patented technology, provides a cost-effective in-home option to reduce soft tissue pain and inflammation, and to accelerate healing. For more information, please see www.bielcorp.com

Contact Information

  • Contact:
    Ben Fichter
    BioElectronics Corporation
    (301) 874-4890, Extension #110