SOURCE: GreenWorld Restoration

December 27, 2012 06:00 ET

GreenWorld Restoration™: Michael Torres Supports Ikea's People & Planet Positive Strategy, Efforts to Improve Community Sustainability

CEO of GreenWorld Restoration Michael Torres Applauds Efforts to Consider Sustainability Within the Business World

AUSTIN, TX--(Marketwire - Dec 27, 2012) - With the green movement continuing to hold the momentum it has gained over the last few years, an increasing number of companies are looking at their environmental impact and adjusting operations to minimize the damage that they have on the natural world. According to Business & Leadership, Ikea has taken this task to heart. The home furnishings super store has launched a global sustainability strategy that, according to the article, "will see it become energy independent and help millions of people live an affordable, sustainable life at home." Founder of GreenWorld Restoration Michael Torres supports these efforts wholeheartedly. The CEO of a company that provides sustainable housing solutions for on- and off-grid living, Torres understands the importance that such an initiative holds for Ikea, its customer base, and the world of business as a whole.

According to the article, the new People & Planet Positive strategy will target three key areas. First and foremost, it will offer more sustainable products to consumers. These include items that utilize a lower level of energy and water. Additionally, the company is looking to promote merchandise that reduces the creation of waste.

Next, the Swedish retailer will "become energy and resource independent by, for example, producing as much renewable energy as is consumed in the Ikea group's stores and buildings," the article asserts. It is also striving to create packaging and furnishing materials that are "renewable, recyclable, or recycled."

Finally, the organization is focusing on improving the lives of individuals who live in the communities in which the company operates. Mikael Ohlsson, who is president and CEO of Ikea, explains: "We want to create a better everyday life for the many people [sic]. A better life includes living more sustainably. We have been working toward that goal for many years and have already done a lot, and we are now ready to take the next big step. People & Planet Positive will help us to do that; transforming our business and having a positive impact."

Torres supports these efforts 100 percent. As a dedicated environmental advocate, he knows that businesses can do a great deal to improve sustainability and, ultimately, the quality of life for the general population.

CEO of GreenWorld Restoration Michael Torres comments: "Ikea is doing the right thing by not just looking at internal operations but also by looking at the supply chain and how to improve sustainability in all of the areas of business that the organization touches."

ABOUT:

CEO of GreenWorld Restoration Michael Torres created the company in an effort to improve the lives of others. Through his diverse professional background, he has learned the marketing, business development, and other skills he needs to truly promote the efforts of his organization. Founder of GreenWorld Restoration Michael Torres feels strongly about the importance of creating sustainable communities as both post-disaster reconstruction solutions and housing options for companies in the energy industry. Leader of GreenWorld Restoration Michael Torres looks forward to continuing to offer the housing solutions upon which his clients rely.