May 26, 2010 13:22 ET
Greer Family Chosen as Winner of the TCBY Store Giveaway Contest
Fayetteville, AR Couple to Bring TCBY Back to Its Roots With Store Valued at More Than $300,000
SALT LAKE CITY, UT--(Marketwire - May 26, 2010) - TCBY, The Country's Best Yogurt and frozen yogurt innovator, announces the winner of the "This Could Be Yours, The Great TCBY Store Giveaway." Following a highly competitive nationwide contest to win a coveted TCBY store, the Greer family of Fayetteville, AR takes the fro-yo prize and brings TCBY back to Northwest Arkansas.
Sarah and Jared Greer literally took to the streets of Fayetteville and to the campus of their alma mater, the University of Arkansas, to create an impassioned video that was equaled by their ability to rally voters to their cause. The Greers, social media gurus, created a Facebook page, Northwest Arkansas TCBY, and Twitter account, nwatcby, to reach potential voters and future customers with updated information on activities and announcements surrounding the Store Giveaway. Through the final step of the contest, similar to TCBY's standard franchisee screening process, the Greers' extensive business experience, strong community roots, and passion for the TCBY brand helped solidify them as the winner.
"From day one, we have been impressed with the interest in our brand, and especially with the caliber of submissions we received, "says Michael Ward, President of TCBY. "The decision between the five finalists was excruciatingly hard, but we feel we have chosen a winner, the Greers, who we know love this brand like it was their own. We are eager to get them up and running and serving The Country's Best Yogurt to the supportive people of Fayetteville and Northwest Arkansas."
The Great TCBY Store Giveaway contest was open to all U.S. residents over the age of 21. To enter, contestants had to submit a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. All of the submissions were judged on creativity, a sense of business acumen, and originality
In addition to both Greers being talented sales professionals, they are also successful entrepreneurs who own two businesses. They are both very active volunteers in the community with organizations, such as The Komen Foundation, Junior League of Northwest Arkansas and the Children's Safety Center. As graduates of the University of Arkansas, their plan is to open a store near the school's campus in Fayetteville, Arkansas, and eventually more locations throughout Northwest Arkansas.
Based in Salt Lake City, Utah, TCBY (The Country's Best Yogurt) has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Today, with more than 800 locations both in the United States and internationally, TCBY's "Best Tasting, Best For You™" yogurt still is the healthier alternative for consumers looking for a delicious treat or snack. To learn more check out www.TCBY.com.