May 01, 2014 09:00 ET

Greg Brown Joins Umbel as Chief Revenue Officer

Umbel Expands Leadership Team With Addition of CRO to Scale Market Development, Sales and Revenue Retention

AUSTIN, TX--(Marketwired - May 1, 2014) - Umbel, a smart data company that helps monetize and grow premium audiences, today announced that global sales leader Greg Brown will join the company as Chief Revenue Officer, to scale sales activity and optimize earnings across verticals. The appointment comes as one in a series of strategic leadership hires for the company.

Brown most recently served as Vice President of Sales for mobile customer engagement platform Together Mobile, where he was responsible for revenue generation and connecting field execution to long-term corporate missions. Prior to Together Mobile, Brown was an integral part of revenue growth for Bazaarvoice, where in his seven year tenure, he multiplied sales teams and aggressively led top line sales to $150 million. Brown also played a critical role in the success of three other IPOs and three acquisitions, including BMC Software, Convio, Access Health and WebMD.

The addition of Brown to Umbel's C-suite comes as the company prepares for sizable growth. Umbel works with leading sports, digital publishing, broadcast, and live event companies such as Vox Media and Circuit of the Americas to convert audience data to drive improved results in sponsorship sales, ticketing, and content development.

"Greg's customer-centric perspective and force as a revenue catalyst will be a pivotal asset to our leadership team," said H.O. Maycotte, CEO and co-founder of Umbel. "This is an extremely exciting time for Umbel, and we're thrilled to have another distinguished industry champion come on board."

"Digital businesses need to take control of their data rights," said Brown. "Umbel's benefit to a company's bottom line is substantial, and I look forward to empowering our teams to prove this value in the field."

In the role of CRO, Brown will utilize his expertise in revenue generation and bringing technology innovation to major media companies, agencies and brands. Brown will align Umbel's market development, sales and customer retention functions to ensure profitability across the business and the full revenue cycle.

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About Umbel
Powered by the Digital Genome® technology, Umbel helps companies identify, monetize and grow premium audiences. Correlating first-party and cross-channel data, Umbel's platform delivers actionable and intelligent insights across web, mobile, local and global audiences. The smart data approach allows clients to drive premium ad sales, prove audience value, and acquire high-value audience segments. Umbel's flexible and intuitive interface help sales, product and marketing teams at premium content providers gain a deeper understanding of their audiences and transform insights into business results. Founded in 2010, Umbel is headquartered in Austin, TX. Unlock the secret to identifying and cloning any audience segment, on any device, at

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