SOURCE: Blue Sky Factory

September 18, 2007 11:21 ET

Greg Cangialosi, President of Blue Sky Factory, to Launch New Book "The Business Podcasting Book" at Podcast Academy on September 27, 2007

BALTIMORE, MD--(Marketwire - September 18, 2007) - Greg Cangialosi, president of Blue Sky Factory (www.blueskyfactory.com), a leading email marketing service provider, announces his new book, "The Business Podcasting Book," set to be launched at next week's Podcast Academy 6, scheduled for September 27, 2007 in Ontario, California. Featuring practical experience that readers can apply to their own business practice, the book will be available in all major bookstores and online booksellers in October 2007, and can be pre-ordered at Amazon.com.

Cangialosi, who was approached by the Podcast Academy to author the book based on his extensive experience and knowledge of business podcasting, has produced podcasts for some of the nation's largest Fortune 500 companies including Verizon Wireless, GM/Pontiac and Dow Chemical. The book includes a forward and commentary by editor in chief Michael W. Geoghegan, founder and CEO of GigaVox Media and Podcast Academy and regular media commentator to The New York Times, USA Today, CNN and Wired Magazine.

The book covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and more. As lead author, Cangialosi worked with several well-known pioneers in podcasting including Ryan Irelan, Tim Bourquin and Colette Vogele. The book offers case studies from corporate podcast initiatives -- what works and what to avoid -- and features individual author and contributor tips.

"Podcasting is changing the way today's organizations are communicating with their customers, prospects and the media," said Cangialosi. "It is an essential new medium for any forward thinking company looking to extend their communications outreach and expand their brand awareness. 'The Business Podcasting Book' serves as both a primer that gives a solid understanding of how to create a voice for all companies -- large or small -- and arms readers with measurement tools and tips to maximize opportunity." As an ambassador of email marketing and new media, Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization, behind some of today's most successful email marketing initiatives, works with brands of national and international scope, from leading Fortune 500 companies to performing artists such as Justin Timberlake. Cangialosi is a seasoned lecturer on the topics of email marketing, podcasting and social media. He currently produces the podcast ROI Radio, and has been authoring his blog The Trend Junkie since 2003.

About Blue Sky Factory

Established in 2001, Blue Sky Factory, Inc. is an industry leading email service provider providing targeted, measurable tools and services to leverage the power of the e-mail communications channel. The company, headquartered in Baltimore, MD, is the developer of Publicaster™, a web-based, self-service email marketing application that allows companies to create fully customizable email marketing campaigns. In addition, the company assists its clients with optimal deliverability rates and database optimization. Currently, market leaders such as Signature Networks, Improv Comedy Clubs, TIG Global, The National Trademark Association, Texas Instruments, RMG Connect and Weber Shandwick Worldwide are taking advantage of Blue Sky Factory's technologies. For more information, visit www.blueskyfactory.com or www.publicaster.com.

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