SOURCE: Social TV Summit

Social TV Summit

July 10, 2012 13:00 ET

Greg Yaitanes, EMMY Award-Winning Producer/Director for House and TechSavvy Creative Exec to Keynote The Social TV Summit Los Angeles

Director for House, Lost, Heroes, Grey's Anatomy, CSI, Cold Case, Bones, NipTuck, Damages... and Early Investor in Twitter, Foursquare, Pinterest and Others to Kick Off Premiere Social TV Event July 18th

LOS ANGELES, CA--(Marketwire - Jul 10, 2012) -  On Wednesday, July 18th, 2012, at Bel-Air Country Club in Los Angeles, The Social TV Summit LA ( will open its prestigious, executive-only conference with what is sure to be a compelling keynote speech featuring Greg Yaitanes. Mr. Yaitanes will speak to the 200 top media and entertainment executives in attendance and to thousands worldwide through a LIVE stream on the web.

Mr. Yaitanes is a unique EMMY Award-winning creative executive with many producing and directing credits AND early investments in Twitter, Foursquare, Pinterest, and many others.

"Greg is probably the most qualified Hollywood creative executive to keynote an event like The Social TV Summit LA," said Andy Batkin, CEO, Social Summits, LLC. "His amazing ability to create content while thinking about social media, social TV and other technologies is the future of TV," continued Batkin.

"I am looking forward to discussing why the TV business shouldn't be afraid of constantly experimenting with cutting-edge digital and technology solutions. Social media and new technologies have become second nature on the productions I oversee, not only from a promotional perspective but also a way to streamline the creative production model, which has become as important as actually producing creative content," said Greg Yaitanes.

Mr. Yaitanes is one of the most influential director/producers in Hollywood, producing and directing such shows as House, Lost, Heroes, Grey's Anatomy, CSI, Cold Case, NipTuck AND is a very tech-savvy executive with over 300,000 followers on Twitter. He is currently executive producer and showrunner of Cinemax's upcoming Banshee. Recently quoted as saying, "I'm going to use tech to get more out of every dollar that I'm given to enhance the user experience."

Other industry leaders to speak at the Summit include: Andy Batkin of Social Summits; Jack Myers of Jack Myers Media Business Report; David Wertheimer, President Digital, FOX Broadcasting; Marc DeBevoise, Senior Vice President and General Manager - CBS Interactive; Steve Franks, Executive Producer, Psych, USA Network's longest running show; Kevin Frazier, Host of The Insider, CBS; Evan Silverman, SVP, Digital Media, A+E Networks; Greg Johnson, EVP, William Morris Endeavor; Jason Hoch, SVP Digital, WWE; David Jones, EVP, Sales and Marketing, Shazam; Andrea Harrison, Director, Digital Engagement, PepsiCo Beverages N.A.; Jesse Redniss, EVP, Digital, USA Network; and many others.

The Social TV Summit focuses on technology that allows viewers to interact, socialize, search, share and purchase video content, whether viewed on the "big screen," laptops, tablets, mobile or out-of-home. Following successful, sold-out Summits in Los Angeles, New York City and San Francisco, The Social TV Summit travels back to Los Angeles, for a day of high-profile speakers, workshops and networking in The Social TV industry.

In addition, the night before the Summit, on July 17th The Social TV Industry will gather for The Social TV Awards (, a Black Tie Gala, that will award excellence to the leading players in the fast moving Social TV space.

The Social TV Summit and Social TV Awards were created by digital and social media expert Andy Batkin, recognized as one of the founders of the interactive industry. Batkin has more than 30 years of experience in creating innovative integrated marketing, digital media, social media and promotional campaigns for Fortune 500 and entertainment companies. Batkin and his consulting practice developed the business model for YAHOO! and served as its media representative for the first two years, building more than 1,700 sales relationships for YAHOO!.

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