GREY GOOSE

GREY GOOSE

May 29, 2012 14:33 ET

GREY GOOSE® Vodka Hosts Intimate Cocktail Master Class with International Bartender of the Year Nominee, Alex Kratena

LONDON, UNITED KINGDOM--(Marketwire - May 29, 2012) -

Editors Note: There are four photos associated with this press release.

GREY GOOSE, the World's Best Tasting Vodka and iconic London bar Artesian at The Langham are to host an intimate cocktail masterclass this Thursday, 31 May from 6.30pm - 9.30pm, with one of the world's top bartenders, Alex Kratena.

Nominated by the 2012 Spirited Awards as 'International Bartender of the Year', Alex heads up the Artesian Bar at the Langham, which has also been nominated for the catergories of 'World's Best Drinks Selection' and 'World's Best Hotel Bar'.

On 31 May, Alex will be joined at the bar by Joe McCanta, internationally renowned taste expert and GREY GOOSE ambassador, to host Taste By Appointment, a revelatory occasion dedicated to helping guests discover their personal taste in cocktails and impart his advice on how to find the cocktail for you.

Guests will be welcomed into the Artesian's elegant interior with a GREY GOOSE Le Fizz reception and a selection of delicious canapés, before enjoying an introduction to the world of taste by Alex and Joe. A series of exciting and surprising taste experiments will follow, during which guests will begin to identify which of the five elements of taste (sweet, sour, bitter, salty and umami) they prefer, Each guest will then be guided into the Langham's private dining room, for a one-on-one taste consultation with Joe, who will use their taste preferences to create a bespoke cocktail that is perfectly suited to them at that moment in time.

Designed to give cocktail lovers the world over the tools they need to be able to order a cocktail tailored just to them, Taste By Appointment launched in May 2012 at the Gilbert Scott restaurant, hosted by Joe McCanta with internationally acclaimed chef, Marcus Wareing. Since its inception, Taste By Appointment has also taken place at Gordon Ramsay Holdings' East London restaurant Bread Street Kitchen. Throughout June and July, Shoreditch House, The Savoy, Hakkassan, Rhodes Twenty Four, Nobu and Quo Vadis will also play host to Taste By Appointment, as well as Tigerlily in Edinburgh and Great John Street Hotel in Manchester.

Tickets are priced at £75 each, with 25% of the sale of every ticket directly benefitting the Elton John AIDS Foundation.

Further information and tickets are available at:

www.greygoosetaste.com

www.facebook.com/greygoosersvp

www.twitter.com/greygoosersvp

Notes To Editor:

About GREY GOOSE

It begins in the Cognac region in the West of France... From field to bottle, every aspect of the creation of GREY GOOSE® is focused on crafting the World's Best Tasting Vodka.

François Thibault created GREY GOOSE® vodka and still today serves as the GREY GOOSE® Maître De Chai (Cellar Master), a role that combines the knowledge and skills of a master distiller and master blender.

The Maître De Chai and his team oversee every detail of the creation of GREY GOOSE® in order to ensure exceptional taste and consistency in every batch. This is achieved by selecting the very best ingredients and using a process designed to bring out the naturally superior characteristics of those ingredients. Every bottle of GREY GOOSE® is proof of these uncompromising standards.

Enjoy Responsibly. Grey Goose & the Grey Goose Device are registered trademarks. www.drinkaware.co.uk.

To view the photos associated with this release, please visit the following links:

http://www.marketwire.com/library/20120529-cocktail_taste800.jpg

http://www.marketwire.com/library/20120529-Launch_800.jpg

http://www.marketwire.com/library/20120529-AlexKratena800.jpg

http://www.marketwire.com/library/20120529-TBA800.jpg

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