SOURCE: Grey Poupon

Grey Poupon

February 20, 2013 10:07 ET

Grey Poupon Mustard Brings Back Iconic "Pardon Me" Campaign

New TV Spot Unveils Adventures That Unfolded After the Original Spot 32 Years Ago

GLENVIEW, IL--(Marketwire - Feb 20, 2013) - Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic "Pardon Me" campaign to highlight the refined mustard's quality and good taste. The new TV spot picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.

The 30-second TV spot entitled "The Chase," created by CP+B, features a humorous taste of adventure, including car chases, flying champagne corks and caviar car slicks, which ensues after the Grey Poupon jar is shared. The spot is a teaser for the extended version which will be available online at GreyPoupon.com following the teaser's premiere during Hollywood's biggest awards night February 24th at 4:00 p.m. (PST)/7:00 p.m. (EST). Designed to look like it's been 32 years in the making, the spot uses what is made to look like "lost footage" from the original "Pardon Me" shoot, and shows the original spot didn't end with the two gentlemen simply driving away. 

"The first 'Pardon Me' TV spot elevated the brand well beyond a common condiment and established Grey Poupon as synonymous with premium quality," said Nadine Rich, Brand Manager, Grey Poupon, Kraft Foods Group, Inc. "There's never been a better time to define, recognize and celebrate good taste with a new generation of consumers who may have been unaware of the irresistible taste and premium ingredients of Grey Poupon."

The extended version of the video will be available on GreyPoupon.com and will feature clickable "Haute Spots" where viewers can click hidden spots within the video to reveal and win props featured in the TV spot, including items such as fine caviar, champagne flutes and tokens made from the luxury cars. Exclusive "Society of Good Taste" Facebook members will be able to have an exclusive screening to the new spot prior to its premiere. One of the world's most discerning Facebook pages, the "Society of Good Taste" made Grey Poupon the first brand to remove fans and deny access to potential fans based on the "good taste" they display in their profile.

For more information, visit www.GreyPoupon.com.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

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