SOURCE: Pop2Life


March 01, 2016 10:00 ET

The Grid NYC Announces Additional Lineup for Unique May Music Event; Young the Giant, Linda Perry, City and Colour, St. Lucia & Ingrid Michaelson Among New Additions

Tickets on Sale Now!

NEW YORK, NY--(Marketwired - Mar 1, 2016) - The Grid, a unique NYC music festival for artists, musicians and "music explorers", announces more intimate performances and Storyteller Sessions that will take place throughout venues from the Meatpacking District to Brooklyn, May 5-7. The three-day event will feature over 100 multi-genre intimate and unique performances, special curated shows, inspiring Storyteller Sessions and opportunities for aspiring artists to learn how to navigate today's music industry. Tickets are available at

The Grid aims to create a collaborative environment for all types of artists, musicians and fans to come together and celebrate music's past, present and future. Performances include: Young The Giant, City and Colour, St. Lucia, Ingrid Michaelson, Frank Turner, AWOLNATION, Neon Indian, Best Coast, Butch Walker, Atlas Genius, Questlove, The Bouncing Souls, Kaleo, Bronze Radio Return, COIN, Hey Marseilles, Jared & The Mill, The Lighthouse and The Whaler, LOLO, MAX, and Twin Forks. Joining them are NY favorites San Fermin, Sunflower Bean, Haerts, Oberhofer, Beacon, Sam King, and more.

Additionally, The Grid will host a variety of artists and industry experts in its Storyteller Sessions -- in-depth discussions exploring the art of music and challenges in the music industry. Speakers include Linda Perry, Spike Lee, Brian Eno, Chuck D, Dave Navarro, Chuck Klosterman, David Eagleman, Killer Mike from Run the Jewels, Tyler Bates and Vijay Gupta.

Linda Perry commented on The Grid's mission, saying, "The Grid music initiative is an event, a mission, a place where music is the main focus. Exchanging ideas not business cards. Supporting the next generation of artists and musicians and a place where music fans can learn about the song, inspiration, production, etc. Helping raise the bar by simply introducing higher standards in music and the true value of an artist. In order to preserve art we need to preserve the soul. The Grid is doing that very thing."

Three-day and one-day general admission passes can be purchased at $199 and $79, respectively. The three-day VIP pass is available for $249 which includes guaranteed access to three events per day and a GRID NYC t-shirt. Early VIP buyers will also receive an invitation to the exclusive preview party starring St. Lucia. Tickets can be purchased at

For more details, announcements and lineup updates from The Grid, please visit:

About Pop2Life:
Founded in 2003, Pop2Life is a dynamic experiential marketing + music agency that 'goes beyond' to help bold brands create meaningful engagement with consumers. The company was founded and created by music industry vet Eric Murphy, who spent ten years in radio as a program director and highly rated on-air personality and eight years as a marketing and promotion executive at RCA Records in New York. Murphy played an instrumental role in launching the careers of notable artists and bands including *NSYNC, Dave Matthews Band, Robyn, and Christina Aguilera. Pop2Life works with some of the biggest media and entertainment brands in the world including iHeart Media, Scripps Networks Interactive/HGTV, Dreamworks Animation, MTV, Comedy Central, AMC TV, Cartoon Network, Sundance, the NFL and many more. In 2014, Pop2Life partnered with Azoff MSG Entertainment.

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