Grip Ltd.

Grip Ltd.

April 19, 2012 10:52 ET

Grip Ltd. Joins the Facebook Preferred Marketing Developer Program

TORONTO, ONTARIO--(Marketwire - April 19, 2012) - Grip Ltd., today announced the company has been selected as one of the initial worldwide members to join the Facebook® Preferred Marketing Developer Program. Grip is Canada's leading fully integrated advertising agency.

Facebook's PMD Program recognizes a select group of global companies leading the way in any of four key specialties: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and tools for Page Insights analysis. Named agencies, including Grip, receive one-to-one partner managers and early access to unreleased features as a structured way to drive innovation on the Facebook Platform.

"It's an honour for Grip to be recognized as one of the world's best by the Facebook PMD team," said Harvey Carroll, President of Grip Ltd. "It's a tough distinction to earn, but we have the kind of senior level talent that can get the job done on fun and engaging social networks like Facebook. We get it. We understand social marketing. We know how to engage and empower consumers to become brand evangelists."

Grip earned two Preferred Marketing Developer badges, one for the development of Pages and a second for Apps. PMD qualified companies like Grip have unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools.

"Grip has considerable expertise helping brands connect with consumers on Facebook," said Jon Finkelstein, Creative Partner and founder of the agency's digital capabilities. "Our people are doing some exciting, cutting edge work for brands like Labatt, Honda and Having qualified for the PMD program, I suspect we're going to get a lot busier. It's like being on the list of the coolest clubs in town."

Grip is an entrepreneurial agency that prides itself on doing things differently. Not for the sake of being different, but to ensure that they are providing their clients with the best business results and therefore the best value. The agency's partners believe that great creative, driven by big ideas, is worth the work it takes to get there and that it can only happen through genuine and active collaboration with clients.

Celebrating its 10th anniversary, today Grip is the fastest-growing independent advertising agency in Canada. To keep up with demand for its digital services, the company has added over 80 employees in the past seven years. The company has also hired over 70 people in the last two years and now totals just above 180 staff.

About Grip Ltd.

Founded in 2002, Grip Ltd. is a Toronto-based communications company providing expertise in advertising, design and digital. Services include strategy & planning, creative development and production for traditional and non-traditional media, and brand identity and package design. The company's client roster includes: Labatt (AB-InBev), Honda Canada Inc., Boehringer Ingleheim, Expedia, Yum! (KFC, Pizza Hut, and Taco Bell) and Johnson and Johnson. The company is privately held.

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