SOURCE: Green Endeavors, Inc.

Green Endeavors, Inc.

August 16, 2012 08:00 ET

GRNE Opens Aveda™ Experience Center at City Creek; Our Third Location

SALT LAKE CITY, UT--(Marketwire - Aug 16, 2012) - Green Endeavors, Inc. (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), announced that its subsidiary, Landis Experience Center, LLC (LEC), opened its doors for business on August 9, 2012, in Salt Lake City's premier mall City Creek Center. Our grand opening celebration is scheduled for September 7, 2012.

GRNE's CEO, Richard Surber, stated, "City Creek Center is state of the art. Our Aveda™ Store is located directly in front of the second level entrance to Macy's women's department. We are expecting robust sales at this location because of the heavy foot traffic. Some additional benefits of the store include: using the center as a means to refer business to our existing Landis Lifestyle Salons, further branding Aveda™ in the Salt Lake market, obtaining Aveda™ corporate training to enhance our retail sales system wide, and further improving our relationship with Aveda™."

Mr. Surber further noted, "City Creek is strategically located within 1.5 miles of GRNE's Marmalade Landis Lifestyle Salon and 3.5 miles from our flagship Landis Lifestyle Salon in Liberty Heights. Our business are linked together via Spabiz which will allow the store at City Creek to book guests who wish to have hair services at either of our salon locations. Over 7 million people are expected to visit City Creek on an annual basis. The mall is adjacent to the LDS Church's Temple Square (a major tourist destination), the Salt Lake Convention Center, numerous high rise residential condominiums and public transit services. The Aveda™ store will provide great exposure for Aveda™ and our Aveda™ salons which I expect to improve our operations system wide."

An Aveda™ Experience Center is a retail store that sells the full line of Aveda™ products including: hair, skin, make-up, bath and body, fragrances and comforting tea. Aveda™ Experience Centers in the past were owned and operated by Aveda™ directly. Within the last year Aveda™ has allowed a few select salon operators to open and operate Experience Centers.

About Green Endeavors, Inc.
Green Endeavors, Inc. (PINKSHEETS: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE owns a majority interest in several Aveda™ based businesses. Visit and for more information.

GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2011 and 2012. GRNE's disclosures can be viewed at, or

This press release contains forward looking statements. The opening of the additional location is contingent upon signing a definitive lease agreement and raising sufficient capital to fund the construction and operation of the prospective location. Management believes that it will be able to raise sufficient capital to construct, staff and operate the new location. However, there are no assurances that such assumptions will prove correct with regard to this potential additional location. The actual results that GRNE may achieve could differ materially from any forward-looking statements due to such risks and uncertainties. Investors should not invest more than they can afford to lose in penny stocks.

Contact Information

    Richard Surber
    Green Endeavors, Inc.
    801-575-8073 x 106
    Email Contact