SOURCE: Green Endeavors, Inc.

Green Endeavors, Inc.

August 16, 2012 17:16 ET

GRNE Sets Its Sight on Fourth Aveda™ Location

SALT LAKE CITY, UT--(Marketwire - Aug 16, 2012) - Green Endeavors, Inc. (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), is looking forward to opening its third Landis Lifestyle Salon in Draper, Utah. The Draper location will be our fourth store that would contain a full array of Aveda™ products.

Draper, Utah has median household incomes that exceed $80,000. The prospective location will have a high traffic count, great visibility, and will be 2,500 to 4,000 sq. ft. The tentative salon will have between 14 to 20 chairs. Currently, Draper has a number of salons that are booth rental. None of the current salons in the area match our operating guidelines or high training standards.

Richard Surber, CEO of GRNE, stated, "There is a total lack of high-end high-quality salons in Draper. Landis would bring an Aveda™ Lifestyle Salon to Draper that in my opinion would rival the operating success of our flagship location in central Salt Lake that is on track to generate over $2M in gross revenues this year. I am so convinced of the potential of the area that we are currently increasing staffing levels at our existing locations in anticipation of a new Draper location. We are looking to train about 40 additional stylists. Hiring to capacity at our current lifestyle salons will be the spring board to additional salon openings. The opening of Aveda™ at City Creek is yet another powerful tool that will further brand Aveda™ in the Utah market, as well as help drive business to current locations in the Greater Salt Lake area."

About Green Endeavors, Inc.:
Green Endeavors, Inc. (PINKSHEETS: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE owns a majority interest in several Aveda™ based businesses. Visit to learn more about our hair salons -- built around the world-class AVEDA product line. For further information, visit

GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2011 and 2012. GRNE's disclosures can be viewed at, or

This press release contains forward-looking statements. There is no guarantee that we will be able to hire 40 stylists in 12 months or complete the opening a 4th location without further financing and management talent. The actual results that GRNE may achieve could differ materially from any forward-looking statements due to such risks and uncertainties. Investors should not invest more than they can afford to lose in penny stocks.

Contact Information

    Richard Surber
    Green Endeavors, Inc.
    801-575-8073 x 106
    Email Contact