GRNE Signs Letter of Intent for New Aveda(TM) Retail Center

SALT LAKE CITY, UT--(Marketwire - Feb 16, 2012) - Green Endeavors, Inc. (OTCQB: GRNE) (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), announced that its newly formed subsidiary, Landis Experience Center, LLC (LEC), has signed a letter of intent to lease space at Salt Lake City's City Creek Development, a Taubman property.

LEC intends to operate an Aveda™ Experience Center which is a retail shop that sells the full line of Aveda™ products. Aveda™ Experience Centers in the past were owned and operated by Aveda™ directly. Within the last year Aveda™ has allowed a few select salon operators to open and operate Experience Centers. City Creek Mall is a new development in the heart of downtown Salt Lake City, which is within 1.5 miles of GRNE's Marmalade Landis Lifestyle Salon and 3.5 miles from our flagship Landis Lifestyle Salon in Liberty Heights.

The mall developer expects that over 7 million people will visit the center every year. The center is adjacent to the LDS Church's Temple Square (a major tourist destination), the Salt Lake Convention Center, numerous high rise residential condominiums and public transit services. The mall development and retooling of downtown Salt Lake City is believed to have cost in excess of $1B. It will be the premier shopping center in the state of Utah.

GRNE's CEO, Richard Surber stated, "I have many strategic reasons for opening an Aveda™ LEC. Some of those reasons include: using the center as a means to refer business to our existing Landis Lifestyle Salons, further branding Aveda™ in the Salt Lake market, obtaining Aveda™ corporate training to enhance our retail sales system wide, and further improving our relationship with Aveda™."

About Green Endeavors, Inc.
Green Endeavors, Inc. (OTCQB: GRNE) (PINKSHEETS: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE owns a majority interest in several Aveda™ based businesses. Visit http://www.landissalon.com and http://www.green-endeavors.com for more information.

GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2010 and 2011. GRNE's disclosures can be viewed at www.green-endeavors.com, www.pinksheets.com or www.sec.gov.

This press release contains forward looking statements. The opening of the additional location is contingent upon signing a definitive lease agreement and raising sufficient capital to fund the construction and operation of the prospective location. Management believes that it will be able to raise sufficient capital to construct, staff and operate the new location. However, there are no assurances that such assumptions will prove correct with regard to this potential additional location. The actual results that GRNE may achieve could differ materially from any forward-looking statements due to such risks and uncertainties. Investors should not invest more than they can afford to lose in penny stocks.