SOURCE: Elasticity


May 20, 2013 09:55 ET

Grocery Deal Site Aisle50 Enters New York City Market With D'Agostino Partnership

Becomes Fourth Partner Chain in U.S., Following Homeland Stores, Lowes Foods and Shop 'N Save, Bringing Service to 26 Million Consumers in 10 States

NEW YORK, NY--(Marketwired - May 20, 2013) -  The most progressive technology to enter the nation's grocery aisles since credit cards is finally coming to New York City.

Aisle50 (, the innovative online technology platform that delivers deep grocery discounts on major and local brands to consumers, has teamed up with D'Agostino Supermarkets ( to offer Aisle50's exclusive deals to customers of that grocery chain's 14 locations.

"As one of the few grocers nationally to offer full home delivery on almost every item we sell, D'Agostino's has always been focused on bringing what's next to our customers," said Nicholas D'Agostino III, the president of DAG, as it's called by customers. "Aisle50 helps us bring the best grocery deals and available technology to our consumers and fits nicely into that mission."

With agreements already in place with Oklahoma City-based Homeland Stores, North Carolina-based Lowes Foods, and Pennsylvania-based Shop 'n Save, the new agreement provides Aisle50's technology platform and significant product discounts to more than 27 million potential consumers in Manhattan and Westchester County.

"Our technology connects consumer products with consumers and helps drive consumers into our retail partners' stores," said Christopher Steiner, co-founder of Aisle50. "It's a great opportunity to enter New York and to partner with the D'Agostino family which has clearly demonstrated progressive leadership in the grocery space."

Aisle50 was founded by Steiner and Riley Scott with the goal of sourcing exclusive deal content in the world of consumer packaged goods, a $2 trillion business in the United States. With capital raised from Silicon Valley's Y Combinator, August Capital, New World Ventures and others, Steiner and Scott have built Aisle50 into a marketing lever that, for CPGs, drives incremental volume and repeat buying. For retailers, Aisle50 drives thousands of new trips, 24% bigger basket sizes with deals that are 100% funded by CPGs.

About Aisle50

Aisle50 ( ) is an innovative web portal that delivers deeply discounted grocery deals to consumers for redemption at participating retailers. Founded in 2011, the site attracts not only customers who are used to accessing grocery discounts online, but also consumers who don't bother with the small discounts most grocery coupons offer. Aisle50 deals, because they're unique and for everyday items at the grocery store, offers a deal platform that consumers stay attuned to -- as the deals are always big and relevant.

About D'Agostinos

Founded in 1932 by then-teens Nicola (Nick) and Pasquale (Patsy) D'Agostino on 85th Street off Lexington Ave in Manhattan, D'Agostino's is "New York's Grocer," which is why Dag Bags are often used in TV shows to show that the characters are true New Yorkers. Still owned and operated by the founding family, D'Agostinos guarantees all their products and provides the superior customer service whether it is in their stores or online grocery shopping.

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