SOURCE: Winning Brands Corporation

February 25, 2009 13:19 ET

Grocery Sector Activity in Australia for Winning Brands

New Partnerships Forming for Winning Colours Stain Remover

BARRIE, ON--(Marketwire - February 25, 2009) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) reports that a second ton of Winning Colours Stain Remover will leave the U.S. for Australia immediately to commence initial grocery store sales there Q2 2009. Winning Brands' Australian product Ambassador Kori Walsh reports positive early interest in Winning Colours Stain Remover. Winning Colours is being given a Vendor Number to commence direct-to-store supply to a well known national grocer, initially in 3 Australian states. Results will then be evaluated for the purpose of assessing a national listing. The name of the grocer, which has affiliated stores in other countries, will be released in concert with the placement of the first products on the shelf.

Winning Colours Stain Remover is already available in Canada's leading retailers and gaining ground rapidly across the USA on its way to becoming North America's favourite stain removing product.

Prior to commencement of international testing, Winning Brands had first determined whether its highly concentrated Winning Colours Stain Remover could sustain the cost of shipment from North America and still be competitive in foreign markets. Winning Brands CEO Eric Lehner summarizes the company's position this way: "Winning Colours is known by its existing consumers to be both a stain remover and multi-cleaner. It can be used straight from the bottle for stubborn stains, or highly diluted with plain water as needed. This means that as a stain remover it is well priced (because you don't need much per use) and as a multi-cleaner it is well priced (because you can easily get 10 bottles of diluted mixture from the original). With that terrific value, a little bit of freight per bottle can easily be absorbed into the current pricing model. Container traffic is very sophisticated today -- and particularly attractive for exporters filling empty containers that have to leave North America again after delivering goods from Asia and around the world. North America is the world's largest importing marketplace."

Winning Brands Senior Vice President Lorne Kelly remarks that the grocery sector is not entirely off limits in North America either. "To be frank, we are being steady and careful to manage the channels of distribution. We want our existing business partners to do well financially. This means that we will strike the right balance between store types and sectors. The end point has to be that it is easy for a consumer in North America to find Winning Colours Stain Remover in every town with a population of 2,500 and up. Grocery and convenience stores will have a role to play in this mix. Also, there are specialty grocers who would like an eco-responsible product that is more than just another green product. The green category is becoming blurred these days because 'green' products are increasingly similar in name and appearance."

Lehner states that it is the inherent position of Winning Brands to be eco-responsible, but that it is not sufficient for long term success. "Today, eco is a fact of life. There will soon be few if any products left that are not environmental. That's not a distinguishing characteristic which is going to last very long -- it's already lacking distinction. We are ahead of this curve by being 'post-environmental.' That means building brands on the basis of distinctions that are enduring. If everyone is some shade of green, that's not very interesting. We are eco on the inside and a full spectrum of possibilities on the outside"

Winning Colours Stain Remover is manufactured by Winning Brands' production subsidiary Niagara Mist Marketing Ltd. Production takes place at the Grand Rapids, Michigan facility of Surefil LLC and at Niagara Mist's Ontario facilities. The mission of Winning Brands is to replace hazardous chemicals in widespread use with safer alternatives. Other products manufactured by Winning Brands are used in professional garment care (SMART Wet Cleaning Solutions), domestic garment care (KIND Laundry Products), industry (CLEAN1 Professional All Purpose) and other sectors.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; and (iv) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:

    Winning Brands Corporation
    Office Direct (705) 737-4062
    Victoria Square Building
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3