SOURCE: Groople

June 19, 2008 08:00 ET

Groople and La Quinta Partner to Automate Online Group Bookings

DENVER, CO and DALLAS, TX--(Marketwire - June 19, 2008) - Groople (www.groople.com), the leading online group travel planning, sharing and booking site, today announced a partnership with La Quinta Inns and Suites, one of the largest operators of select-service hotels in the United States. Groups will now be able to book with La Quinta for their group event, directly on Groople. La Quinta will offer real time rates for smaller groups and expedited rate delivery through Groople's automated RFP program for larger, more complex group requests.

La Quinta, recently named the fastest growing brand in the hotel industry by Hotel Business magazine, strives to provide a relaxing, memorable experience with the amenities found in many full service hotels, but at affordable and competitive rates. La Quinta offers free breakfast, free internet and free local calls to all guests -- added bonuses for Groople's groups. "We are very excited to partner with La Quinta, a company committed to providing a great group experience, at a reasonably priced rate, without compromising value," said Mike Stacy, CEO of Groople.

"La Quinta will have more exposure to small groups, especially in the athletic and social markets, through our agreement with Groople," said Feliz Jarvis, Executive Vice President of Sales for La Quinta. "Small groups will be able to book their event online and take advantage of our best available rate."

Groople offers three group booking solutions for hotel suppliers:

Groople Private Rates - Groople Private Rates offer real time group rate shopping and booking capabilities all through the Supplier's current GDS interface. Suppliers are able to set dynamically priced group rate discounts, determine when group rates are available and for what group sizes group rates apply.

Groople Auto RFP - Groople's Auto RFP program eliminates the historically manual process of responding to group requests. RFPs are automatically delivered to the property allowing them to respond immediately to the group with competitive group rates. Automated delivery reduces the response time and provides the group with rates in an opaque environment.

Direct Connect - Groople's ability to connect to multiple inventory sources includes direct connect to the hotel's central reservation system. Suppliers are able to manage group pricing, contracts and rooming list collection, and delivery all in one place.

"La Quinta is demonstrating its dedication to the group market by participating in Groople's Private Rate and Auto RFP programs. This partnership will prove to be a winning addition to our site and most importantly, to our groups," said Mike Stacy.

About Groople

Groople gives any group of family members, friends, teammates or colleagues an easy way to plan and book travel arrangements online. Whether your group is three people or 103, make us the first stop for your reunion, vacation, convention, sports outing, destination wedding or other event. We partner with popular hotel, air, and ground service providers to offer discounted rates, individual payment options, collaborative planning tools and experts in nearly every kind of group travel to help guide you online or by phone. Groople was also named the World's Leading Group Travel Booking Website by World Travel Awards. Get started now at www.groople.com.

About La Quinta

LQ Management L.L.C. is one of the largest operators of select-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 650 hotels in 45 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit www.LQ.com.

Contact Information

  • Contact:
    Jody Gavin
    The Hoffman Agency
    (303) 327-5495
    Email Contact