March 16, 2009 06:00 ET

Groupe Aeroplan's Nectar Loyalty Program Announces Partnership with Homebase, Major UK Do-It-Yourself Retailer

    MONTREAL, March 16  - Groupe Aeroplan Inc. (TSX: AER), today
announced that Nectar, the United Kingdom's leading coalition loyalty program
and Homebase, the UK's second largest home improvement retailer, are joining
forces. From the summer, Homebase will become Nectar's do-it-yourself (DIY)
partner and customers at Homebase's 348 stores will be able to earn Nectar
    Homebase will be the first and only major DIY chain to be featured in
Nectar's loyalty program and Nectar members will also be able to redeem their
points at Homebase. Further details will be made available when the offer is
    "We are delighted to announce Homebase will be joining the Nectar
program. For some time now, DIY has been the most requested sector from our
members to add to the program," said Jan-Pieter Lips, Managing Director,
Nectar. "The arrival of Homebase adds an important dimension to the program
making it even more relevant to our millions of current members."

    About Groupe Aeroplan Inc.

    Groupe Aeroplan Inc. is a leading international loyalty management
corporation. Groupe Aeroplan owns Aeroplan, Canada's premier loyalty program
and Nectar, the United Kingdom's leading coalition loyalty program. In the
Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards Management Middle
East, the operator of Air Miles programs in the United Arab Emirates, Qatar
and Bahrain. Groupe Aeroplan also operates LMG Insight & Communication, a
customer-driven insight and data analytics business offering worldwide
services to retailers and their suppliers.
    For more information about Groupe Aeroplan and Nectar, please visit: or

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