Groupe Bikini Village inc.
TSX : GBV

Groupe Bikini Village inc.

June 10, 2008 11:21 ET

Groupe Bikini Village Inc. Launches New "Look" at Mississauga's Square One Mall & Opens a New Outlet Store in Bromont

Swimwear chain positioning itself for strong summer season

BOUCHERVILLE, QUEBEC--(Marketwire - June 10, 2008) - Groupe Bikini Village inc. (TSX:GBV) ("Groupe Bikini Village" or the "Company")'s aggressive renovation and expansion plan has taken two significant steps forward, with the opening of a new outlet store in the Carrefour Champetre in Quebec's Eastern Townships and the opening of a re-located and fully renovated store at the popular Square One Mall in Mississauga, Ontario. Both stores feature Bikini Village's modern new look, and offer the industry's widest choice of swimwear, beachwear and accessories for men and women, 12 months a year.

"Our customers have responded very positively to the bright, inviting atmosphere in our new and renovated stores across Eastern Canada," said Yves Simard, President and CEO of Groupe Bikini Village inc. "With the high summer swimwear season just around the corner, we are delighted to be offering this outstanding shopping experience to more customers through these two locations."

Groupe Bikini Village's initiative to rejuvenate its retail presence throughout Eastern Canada, undertaken in 2007 and slated to continue in the coming months, is already yielding improved financial results, with significant growth in the Company's fourth quarter of fiscal 2007 compared to the same quarter a year earlier. Groupe Bikini Village's early 2008 results are continuing to reflect this trend.

An attractive retail presence in Mississauga's Square One Mall, Ontario's busiest shopping mall, is a key element of Groupe Bikini Village's retail strategy for growth. The all-new Bikini Village store at Square One is in a higher-traffic location than its previous presence there, and, with its modern fixtures, offers an exciting and attractive new appeal to shoppers.

The Company's new outlet store at Carrefour Champetre in Bromont, Quebec, will give shoppers access to sale merchandise in a variety of popular brands offered at Bikini Village, including Roxy, Christina, Ripcurl, O'Neil, OP, Hurley and Body Glove. Bikini Village stores are known for offering this wide range of brands in its stores across Eastern Canada - no other retailer offers as vast a selection of swimsuits, beach and vacation accessories, and cruisewear.

"With the appeal of our new and renovated stores drawing more customers into our stores, we are excited about our prospects for the busy summer season at Groupe Bikini Village," said Mr. Simard. "Our efforts to rejuvenate our retail network will also continue through the summer, as we bring the benefits of our refreshed stores to even more of our customers across Eastern Canada."

About Groupe Bikini Village

Groupe Bikini Village inc., serving Canadians for almost a quarter-century, is a leading swimwear retailer with a network of new and renovated boutiques across Eastern Canada. In its bright and inviting stores with comfortable change rooms and knowledgeable staff, Groupe Bikini Village helps its customers choose from among Canada's widest selection of swimsuits, beach accessories, and cruisewear, in the most popular brands the industry has to offer and styles to suit every figure. Headquartered in Boucherville, Quebec, Groupe Bikini Village inc. operates 59 stores and employs approximately 500 people; its securities trade on the Toronto Stock Exchange under the stock symbol GBV. For more information about Groupe Bikini Village inc., please visit our website at www.bikinivillage.com.

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