Groupe Bikini Village inc.
TSX : GBV

Groupe Bikini Village inc.

April 30, 2008 10:05 ET

Groupe Bikini Village Inc. Opens First New Brunswick Store in Moncton

Deepens expansion into Atlantic Canada

BOUCHERVILLE, QUEBEC--(Marketwire - April 30, 2008) - Groupe Bikini Village inc. (TSX:GBV) (the "Company") has extended its Atlantic Canadian reach with the opening of a new store in Moncton, its first in New Brunswick. The new Bikini Village store, located at the popular Champlain Place Mall, is the Company's 58th store serving Eastern Canada, and will offer New Brunswick's widest choice of swimwear, beachwear and accessories for men and women, 12 months a year.

"Bikini Village customers know they can come to us any time of year and find the swimwear industry's leading brands and most up-to-date styles," said Yves Simard, Groupe Bikini Village inc. CEO. "Before we opened this new store, New Brunswickers had to go to Nova Scotia or to Quebec to access our unique offerings. Now, our Champlain Place Mall store will provide for their every swimwear or vacation apparel need, at any time of the year."

Bikini Village stores are known across Eastern Canada for offering a wide range of well-known brands including Roxy, Christina, Gottex, O'Neill, OP, Anne Cole, Guess, Body Glove, and Tommy Hilfiger. No other retailer offers as vast a selection of swimsuits, beach and vacation accessories, and cruisewear.

The Moncton store is the latest addition to Groupe Bikini Village's expanding retail network. The Company is mid-way through an aggressive renovation and expansion strategy that is refreshing its entire retail presence throughout Eastern Canada; and while the strategy is not yet complete, the store openings and renovations Groupe Bikini Village has completed to date are already yielding improved financial results, with significant growth in the fourth quarter of fiscal 2007 compared to the same quarter a year earlier. Results in early 2008 are tracking to continue this trend.

"With our solid financial position, Groupe Bikini Village is in an excellent position to continue executing on our renovation and expansion strategy as a means of further improving results, without having to seek additional financing," said Mr. Simard. The Company plans to open additional new stores and re-open renovated stores across Eastern Canada in the coming months.

About Groupe Bikini Village

Groupe Bikini Village inc., serving Canadians for almost a quarter-century, is a leading swimwear retailer with a network of new and renovated boutiques across Eastern Canada. In its bright and inviting stores with comfortable change rooms and knowledgeable staff, Groupe Bikini Village helps its customers choose from among Canada's widest selection of swimsuits, beach accessories, and cruisewear, in the most popular brands the industry has to offer and styles to suit every figure. Headquartered in Boucherville, Quebec, Groupe Bikini Village inc. operates 58 stores and employs approximately 500 people; its securities trade on the Toronto Stock Exchange under the stock symbol GBV. For more information about Groupe Bikini Village inc., please visit our website at www.bikinivillage.com.

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